TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................21. PESTLE model for environmental analysis:...........................................................................22. Ansoff Growth Vector Matrix to analyse the organisation’s strategic positioning.................5TASK 2............................................................................................................................................81. VIRO model to analysis strategic capabilities.........................................................................82.strength and weakness of the organisation...............................................................................9TASK 3..........................................................................................................................................11P3. Applying Porter’s Five Forces to model evaluate competitive forces of a given marketsector for an organisation...........................................................................................................11Bowman’s strategy clock model................................................................................................12CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
INTRODUCTIONBusiness Strategy can be defined as such a strategy in which, the top level authorities ofthe company, take such actions or decisions that help the organisation in the achievement of thatparticular goal/task (Scholes, 2015). This assignment report is made on Vodafone - a telecomfirm. It focuses on the internal and external environment factors of company with the help ofdifferent models like:- VRIO; PESTLE and Ansoff matrix by analysing strategic positioning oforganisation and also doing the SWOT analysis of company. Also, this project report furtherfocus on the competitive advantage that, an organisation will have on others. That would be setby this company in front of others by using different strategies and doing something innovativewith the product. The assignment tells about the significance and understanding of strategic planwhich is made on the concepts of different management models like:- Bowman's Strategic ClockModel; Porters Generic and Hybrid Strategies etc.1
TASK 1P1. Environmental Analysis by PESTLE ModelPestle analysis is a systematic tool which can analyse different factors of macroenvironment that have direct or indirect impact on the organization. It stands for- Political,Economical, Social, Environmental, Technological and Legal factors that impact the macroenvironment of Vodafone UK Ltd.Figure 1: Pestle Analysis Source: (Pestle analysis, 2013.)Political factor:Political factor have an important role in analysing the factors that can affect theorganisation's profitability which is of long term in particular country or market. The way ofprogress is influence by Political factor of companies. For example, The political scenario of UK2
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