Unit 32 Business Strategy

Unit 32 Business Strategy

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Evaluating macro environment and different strategies of organization.....................................4
Analysing the internal environment and capabilities by using appropriate models....................6
Applying Porter’s Five Forces model and evaluating the competitive forces ............................9
Applying a range of theories and models to devise strategic planning......................................10
CONCLUSION..............................................................................................................................13
REFERENCES .............................................................................................................................15

INTRODUCTION
Business strategy refers to the set of plans and actions that is prepared in order to have
more focus on the achievement of the objectives. By having the good business strategy it helps
the business to have more focus in the competitive market. The current assignment is based on
Morrisons which is the fourth largest supermarket in the markets of UK. It has 497 stores across
the England, Scotland and Wales. This report will put focus on the appropriate frameworks that
used to influence the macro environment. Further it will also discuss the strategies that are
required in the business. This report will also discuss the internal environment and capabilities in
the organization using different framework. Further this report will outline the competitive forces
of the company by using Porter;s Five Forces. Moreover, this report will also put focus on the
different theories, models and concepts in order to devise the strategic planning in the
organization.
MAIN BODY
Evaluating macro environment and different strategies of organization
Corporate strategy: Corporate strategy is termed as the long term plan that helps the
company to outline the clear objectives. This is basically the ultimate purpose of the company in
order to lead in the market.
Business strategy: It is defined as the set of plans and actions that supports the business
in order to compete in the competitive market(Chen and Li 2021). . As the business used to
produce the variety of products and services that must be properly managed by them.
Functional strategy: This is an approach of the business that used to take the
achievement of the corporate and objectives and strategies in order to maximize the productivity
PESTLE analysis of Morrisons
PESTLE analysis help the company to have the proper evaluation of the macro
environment in order to compete in the market. This makes the firm more profitable and have
better survivability in the market. The pestle analysis of cited organization is as described below:
Political factors: political factors in the market used to play an important role that has an
impact on the companies. As Morrisons is the leading supermarket, so they must focus on the
government policies which helps them to survive in the market. The government used to have
great focus on the retail industry which maintain the better environment in this sector. In order to