Business Strategy Assignment - Vodafone

Added on - 21 Jul 2020

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Business strategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.) PESTLE model for environmental analysis...........................................................................12.) Ansoff's growth vector matrix...............................................................................................1M1 Critically analysing the macro environment and how it determines your chosenorganisation’s strategic management decisions..........................................................................1TASK 2............................................................................................................................................21.) What strategic capability means............................................................................................22.) Apply VRIO/VRIN model to determine strategic capabilities of Vodafone.........................23.) Vodafone's Strength and weaknesses....................................................................................4M2 Critically evaluating the strengths and weaknesses of Vodafone’s internal capabilities,structure and skill set...................................................................................................................5TASK 3............................................................................................................................................6Evaluate the competitiveness of UK’s telecommunications sector using Porter’s five..............6forces model...............................................................................................................................6M3 Device an appropriate strategy to improve competitive.......................................................7edge and market position of Vodafone......................................................................................7TASK 4............................................................................................................................................8Analyse the strategic direction and options available for Vodafone using Bowman’s strategyclock model.................................................................................................................................8M4 produce a strategic management plan that has tangibleand tactical strategic priorities and objective...........................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
Illustration IndexIllustration 1: VRIN Framework......................................................................................................3Illustration 2: Bowman strategy Clock Model.................................................................................8
INTRODUCTIONWith an extensive advancement in technologies, the communication sector has seentremendous changes that laid a big influence in the market. In the present scenario, mobilecommunication plays a vital role as it is the fastest mode of communication. The marketconditions in mobile communication sector, is quite fluctuating and the major players are facingtremendous competition with new entrants (Bentley-Goode Newton and Thompson 2017). Forthis report, has been taken as organisation of context. It lay emphasis on various macro andinternal environmental factorsthat lay a very deep influence on the telecommunication firm.Besides this, the competitiveness of UK market is been analysed using Porter 5 force model.Other than this, the strategic direction and options have been analysed using Bowman's strategyclock model (Woerner and Wixom, 2015).TASK 1IMPACT AND INFLUENCE OF MACRO ENVIRONMENTAL FACTORS1.) PESTLE model for environmental analysisThe PESTLE model helps in effective analysis of various macro or externalenvironmental conditions that lay a very deep impact on the overall functionality and handling ofoperations in a mobile telecommunication company likeVodafone. As the cited enterprise is oneof major telecommunication firm in UK, it will be deeply influenced by a wide range ofoperations or factors that are been laid by macro environmental factors, sustaining in market(.Cascio, 2018).This will not only impact growth and development of an organisation, but willalso playa deepinfluence on overall structural functionality of mobile communication firm.The external environmental factor that affects the enterprise is as follows:Political factors:AsVodafoneisoperational in many countries apart fromUK, it will bedeeply influenced by different political factors that are operational in various nation of itsoperations. These factors will lay a very deep influence on the overall structuring andinfrastructure of cited enterprise that is operational in that country. Besides this, differentconditions too plays a very deep influence on organisation that will include politicalinstability and lack of proper governmental structure create a condition of chaos, that layan adverse impact on overall growth and development of organisation.Economic factors:The economic stability will play a significant impact on growth anddevelopment of business organisation.The setting up of effective and growing economy1
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