Business Strategy : Assignment Report

Added on - 22 Jul 2020

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BUSINESS STRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK1.............................................................................................................................................1Covered in PPT...........................................................................................................................1TASK2.............................................................................................................................................12.1) Auditing of firm to determine strategic position.................................................................12.2) Environmental audit of firm................................................................................................32.3) Importance of stakeholders in making strategy...................................................................62.4) Organisation's new strategy.................................................................................................7TASK3.............................................................................................................................................83.1) Alternative strategies...........................................................................................................83.2)Justification for chosen strategy..........................................................................................9TASK4.............................................................................................................................................94.1) Roles and responsibilities of different people in strategy implementation..........................94.2) Analysing asset estimation for new methodology............................................................104.3) Evaluating SMART target's commitment.........................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONBusiness strategy is a method through which an organisation can be able to perform all itsactions and performance in an appropriate manner that can be very useful for a firm to attain itsobjectives and long term goals and standards. This is very essential as to determine company'sgoals, mission and vision. This will lead in obtaining firm's sustainability and long term growthin market. If strategies and tactics are not prepared in an appropriate manner, then a smooth flowof all operations can not be done (Astrachan, 2010). So for effective outcomes it is veryimportant for a company to make new and effective strategies.Volkswagen is a most renowned company in the sector of auto-mobile. Its activities andfunctions are very actively performed by it in market. Large number of customers is affording forproducts that are availed by it. It has been noticed that company is listed in top 10 sellers of carin market. Its most sold vehicles are Volkswagen Passat, Volkswagen Beetle and VolkswagenGolf these are having very attractive features and are bought by customers in very large number.626,715 employees are working at present in this firm. In this report, business strategy is beenperformed to understand effectiveness of it in organisation's growth and development.1
TASK1Covered in PPTTASK22.1) Auditing of firm to determine strategic position.Organisational audit means to identify each and every aspect of a company which isrelated to its liabilities and assets. There are many factors that are indulged in this as this willhelp in knowing all the elements that is having its impact upon operations and functions of anorganisation. Company's position in terms of finance, infrastructure, capabilities and capacities,these are things which are very necessary to understand so that they can be able to make strategicplans which will help in competing in market with its competitors (Bharadwaj and et.al, 2013).As to carry out an effective organisational tools, it is very essential to perform a SWOT analysis.This is a technique through which actual company's present state can be understood so that itsaim and set standards could be attained in appropriately. With its help company could be able toknow its internal and external factors which are in favour and against of operations and functionsof it.SWOT analysisStrengthStrength of Volkswagen is that, it isbeen structure in an effective andproper manner. It is having largenumber of product in its portfolio.Company is following very appropriateframework of work which is supportingcompany to function in smooth manner.Its presence has covered vast area andis also in very strong manner (Burlton,2010). It is very fast manner expandingits business in market.It brand image in very good and itsestablishment in market in very strongWeaknessesOne of the biggest issue considered sweakness is the emission scandal thattook place which has spoiled image ofcompany in market.Competition is one of the factor that isaffecting its products and services as,firm is reducing its price.Positioning of market in various placesare very weak Like in India, Africa etc.Its parent brand is not as strong so it isits weakness.Performance of employees has gonedown and it is resulting poor operation2
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