Business Strategy - Neil Westwood’s Magic Whiteboard

BUSINESS STRATEGY
Table of Contents

INTRODUCTION.......................................................................................................... 2
TASK 1........................................................................................................................ 3
1.1 Assess how business mission, vision, objectives and goals can be inform
through strategies and competencies.....................................................................3
1.2 Analysis factors that considers to formulate plan and objectives..................4
1.3 Evaluates the effectiveness of techniques which are used to developing
strategic planning................................................................................................... 5
TASK 2........................................................................................................................ 6
2.1 Analysis the strategic positioning of VW AG by carrying organization audit.....6
2.2 Carry out environment audit for VW AG............................................................8
2.3 Significance of stakeholder analysis when VW AG when formulating new
strategy................................................................................................................... 9
2.4 New strategy for VW AG..................................................................................10
TASK 3...................................................................................................................... 10
3.1 Analysis appropriateness of alternative strategies..........................................10
3.2 Justify selection strategy.................................................................................12
TASK 4...................................................................................................................... 12
4.1 Roles and responsibilities of employee who are charge with implement
strategy................................................................................................................. 12
4.2 Analysis the estimate resource requirement for implement new strategy......13
4.3 Evaluates contribution of SMART targets to achieve strategy implementation
.............................................................................................................................. 13
CONCLUSION............................................................................................................ 14
REFERENCES............................................................................................................ 15

INTRODUCTION
Strategic planning is the process which determines direction, policy and procedure which
assist to attain goals and targets. Hence, the business can set their targets and objectives through
they will achieve revenue and profits. It is basic need of every company which need to be taken
for accomplish targets and objectives (Ghalib and Agupusi, 2014). It exist vision and
profitability that makes profitability for manage functions. Present report is based on Neil
Westwood’s Magic Whiteboard which enhance revenue and profits through dealing with dragon
den shows. In this aspect, they are making high profits and revenue through objectives and goals.
For gaining insight knowledge of the company, report covers mission, vision, objectives
and goals through formulating plans. Furthermore, it also analysis strategic positioning through
carrying organizational audit. Moreover, it also includes strategies which assist to determine
market entry, growth to make sustainability. In addition to this, report assess roles and
responsibilities to implement strategy at workplace. At last, it covers SMART targets to achieve
goals and objectives.
TASK 1
1.1 Assess how business mission, vision, objectives and goals can be inform through strategies
and competencies
Mission
Mission determines a set of purposes which maintain by the company for enhance their
revenue and profits (Anwar, Shah and Hasnu, 2016). It assist to Neil Westwood’s Magic
Whiteboard for smooth functioning and overall growth. Mission of the cited company for their
strategic planning are as follows:
 To Create value for each customer of the company
 To Maintain loyalty within the enterprise
 To enhance market share and programs
Vision

Vision is determines things which need to be accomplish in the future. It is helpful to
growth of the enterprise in different parameter. It includes following elements which need to be
accomplish at workplace:
 To get most valuable customer and staff member
 To enhance share and profits of the firm
 To make innovative products and services.
Goals and objectives
Goals and objectives are general guidelines which set by the company for achieving
targets of the firm. This are accomplish within the time period so that Neil Westwood’s Magic
Whiteboard can make short term planning within the company. Following are goals and
objectives of the cited firm can take:
 To make successful brand and operations
 Develop business services (Areal, McIntosh and Sheppy, 2016)
Core competencies
Core competencies are skill and knowledge which is requires to make successful
operations and outcomes. It assist to the cited firm to make brand image of the enterprise in front
of customer and other stakeholders so that they will achieve goals and objectives in effective
manner.
1.2 Analysis factors that considers to formulate plan and objectives
Strategic planning is the effective process which determines strategy to make decision to allocate
resources and pursue plan (De Massis and Kotlar, 2014). It also gives direction in Neil
Westwood’s Magic Whiteboard. Following different factor can be considers in formulating
strategic planning:
 Industry: It is very important to analysis overall performances of the company to make
successful brand and organization performances. Thus, the cited firm can easily operate
functions in systematic manner. Changes in these factors can impact on the Neil
Westwood’s Magic Whiteboard performances. Apart from this, every business possess