Business Strategy of Vodafone PDF
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Added on 2020-09-17
Business Strategy of Vodafone PDF
Added on 2020-09-17
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BUSINESS STRATEGY
Table of ContentsINTRODUCTION ..........................................................................................................................3TASK 1............................................................................................................................................31.1 PESTLE Model for environment analysis............................................................................3Vodafone PESTLE Analysis.......................................................................................................31.2 Ansoff's growth vector matrix ..............................................................................................5TASK 2............................................................................................................................................62.1 Explain strategic capability...................................................................................................62.2 Apply VRIO Model to determine the strategic capabilities of Vodafone.............................72.3 Identify strength and weakness of Vodafone .......................................................................8TASK 3..........................................................................................................................................103.1 Porter's Five Force Model ..................................................................................................10TASK 4..........................................................................................................................................114.1 Using, Bowman's strategy clock model, analyse the strategic direction and optionsavailable for Vodafone. ............................................................................................................11CONCLUSION .............................................................................................................................13
INTRODUCTION Every organisation has to formulate some strategies so as to cope up with different typesof situation that comes in their path. Every company is having its own vision and missionstatement that they need to accomplish and this cannot be attained without effective businessstrategies (Ackermann and Audretsch, 2013). Vodafone is a successful Britishtelecommunication company, headquartered in London. In UK, the company is ranked as the 6thlargest in terms of earning higher revenues and growths. The given report talks about how theinternal and external environment of the company affect overall company's operation andfunctions. Others framework like Ansoff, SWOT, Porter's have also taken into account that helpin formulating business strategies in an effective and efficient manner such that organisationalgoals can be accomplished appropriately within stipulated time frame as well. TASK 11.1 PESTLE Model for environment analysisVodafone PESTLE AnalysisVodafone PESTLE analysis is a strategic tool which help in analyse the macro environment ofthe organisation. Pestle stands for -Political, Economic, Social, Technological, Environmentaland legal factor that impact the working of this company. Changes in the macro environmentfactors can have direct impact on not only the Vodafone group but also have effect on otherplayers in communication also. This provide great detail about operating challenges Vodafonewill face in current macro environment other than competitive forces. Political Factors :-These factors play a major role in determining factors which give effect on Vodafonelong term profitability in certain country and market. This company is operating in Wirelesscommunications which is located in many countries and bring out itself to different types ofpolitical environment and political system risks. These factors are related with political systemand political instability of countries where this company wish to market its products. This willinvolve examination of system of government that other countries have adopt(Annabi andMcGann, 2013). This company can closely analyse the many factors before entering inmarket .These are related with political stability and importance of Wireless communicationssector in the economy of country, Risk of military invasion, level of corruption which is related
to level of regulation in technology sector and pricing regulation related with mechanism fortechnology.Economic Factors :-These factors are related with inflation rate, saving rate, interest , foreign exchange rateand various economic cycle which determine the aggregate demand and aggregate investment ofeconomy (Auzair, 2011). Their are factors which are related with competition norms which givesimpact on competitive advantages of the firm. This company use country's economic factorswhich is related with growth rate, inflation and industry's economy indicators for examplewireless communication industry growth rate, consumer spending etc which help in forecastingthe growth of these sectors. Economic factors which this company is consider these are variouseconomic system in countries of operation, government improvement in free market and relatedtechnology, exchange rates, efficiency of financial market, unemployment, inflation and interestrates. Vodafone has to establish the infrastructure which help in supporting the network whichusually require taking permission from the government and other regulatory body. So, thiscompany has to give brand image and asset to take the advantages of other market.Social Factors:-Society's culture and way of doing things impact the culture of an organisation these arerelated with values, customs, beliefs and attitude etc. Shared beliefs and attitude of people playimportant role in how marketers of this company will understand the customers of given marketand how they design the marketing message for wireless communication industry consumers.This involves the management of Vodafone which help in analyzing the income level, socialstructures, educational backgrounds, religion and family units before marketing its services ofnetwork operations to the entire market. These factors play a major role in utilization of servicesin the society because some religious beliefs may not allow the use of mobile phone in church.Therefore it is important for the company to clearly identify the right services and products forthe right consumers as well as for the right markets (Azar, 2011). Therefore this company has toconsider in details such factors in order to avoid losses associated with social factors.Technological Factors:-
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