Business strategy of Nokia

RESEARCH REPORT

TABLE OF CONTENTS
TABLE OF CONTENTS................................................................................................................2
Part 1: Research Proposal................................................................................................................3
INTRODUCTION...........................................................................................................................4
Background of the research.........................................................................................................4
Aim and Objectives.....................................................................................................................4
Rationale......................................................................................................................................5
LITERATURE REVIEW................................................................................................................5
RESEARCH METHODOLOGY....................................................................................................7
TIME LINE OF RESEARCH ACTIVITIES..................................................................................9
Part 2: Research Project EXECUTIVE SUMMARY....................................................................11
RESEARCH METHODOLOGY..................................................................................................13
Data collection...........................................................................................................................13
Sampling....................................................................................................................................13
Research philosophy..................................................................................................................13
Research limitations...................................................................................................................14
Research approach.....................................................................................................................14
Research design.........................................................................................................................14
Data analysis..............................................................................................................................15
Ethical consideration.................................................................................................................15
RESULT........................................................................................................................................15
DISCUSSION................................................................................................................................24
CONCLUSIONS...........................................................................................................................28
RECOMMENDATION.................................................................................................................29
REFLECTION...............................................................................................................................30
References......................................................................................................................................32

Part 1: Research Proposal

Topic: The different strategies employed by businesses to enter in emerging markets.
INTRODUCTION
Background of the research
Globalisation is the market integration in global economy which lead to increase in
interconnectedness of economies of nation. It is a process of developing, growing and expanding
of business, technologies and services all over the world. The globalisation requires a huge
investment on international level for developing large corporation to operate multinational
businesses. Companies for providing higher satisfaction to their customers and to attain a huge
customer base opt for globalisation of their businesses. Also, by using techniques and
technologies companies are able to gain not only customer satisfaction bust also competitive
advantage again other rivalries. The factor of technology helps the businesses to attain
competitive advantage and attract more number of customers towards their business.
The entry strategies are developed after globalisation of companies. Without
globalisation no company can opt for enter into different market segment. Nokia is a
telecommunication company who serves networking equipments to worldwide. Nokia is the
largest manufacturer of the world which serves over 130 countries. There businesses is divided
into four groups. They are Enterprise solutions, mobile phones, networks and multimedia. Nokia
is able to enter into emerging markets by increasing their share of market and also by attracting
customers towards their products.
The present research report will lay emphasis on identification of different strategies for
the businesses to enter in emerging market. The trend of globalisation will also be expressed in
research report in respect of entry modes. The research will cover challenges face by companies
while enter into emerging market. The suitable recommendations will also be elaborated in order
to help business to enter into emerging markets.
Aim and Objectives
Aim:
“To identify the different strategies for the businesses to enter in emerging market : A study on
Nokia.”

Objectives:
 To understand the current trends of globalisation regarding entry modes.
 To access different strategies for businesses to enter into emerging market.
 To identify challenges faced by the company while entering into emerging market.
 To recommend most suitable strategies for businesses to enter into emerging market.
Research questions:
 What is the current trend of globalisation regarding entry modes ?
 What are different strategies for businesses to enter into emerging market?
 What are the key challenges faced by the company while entering into emerging market?
 What are the recommendations of strategies for businesses to enter into emerging
market?
Rationale
The research report is prepared for conducting a study of strategies for businesses to
entering in emerging market. The reason behind preparation of this research is to gain knowledge
of strategies which helps businesses to enter in emerging market. This research will also outline
the challenges faces by the companies for which the interested people can boost their learning for
the growth of their career. One more reason to prepare this research report is to build academic
interest by increasing knowledge in the field of strategies companies take to enter into global
market.
LITERATURE REVIEW
Theme : The current trends of globalisation regarding entry modes.
According to Dorn, Fuest and Potrafke, (2018), The process of globalisation includes
developing, expanding and growing the business and services all over the world. The expansion
of business in the global market require huge investment for get enter into international market.
The availability of technologies and businesses across the world by the market speed.
In accordance with Burlacu, Gutu and Matei, (2018), The globalisation need to bring
huge changes in their business strategies in single country in order to operate in multiple
countries due to globalisation. Both the globalisation impacts a business and company in many
ways.
On the other hand Payonk, Lyashenko and Kvilinskyi, (2015), Current trend of
globalisation in context of entry in businesses is executed in business expansion and improve in

probability. Also, to attaining larger market share the current trend of globalisation is used as an
entry mode by the companies. Many companies are executing trend of globalisation in order to
create stronger brand value.
In the view point of Cabral, García-Díaz and Mollick, (2016), By globalisation many
companies get enhance to operate their businesses on large scale and they execute their
contribution towards the international and national economy. The companies in order to
contribute to their nation opt their businesses towards the trend of globalisation.
In addition to above statement Kleymenova, Rose, and Wieladek (2016) argued that the
globalisation is able to develop many factors in the country they prevail their business and the
country they contribute their profit. The level of education, technology, competition and
investment rises by the increase of trend of globalisation among businesses. Also, the
globalisation increases the competition which helps them in stimulate their growth, technological
development.
Theme : The different strategies for businesses to enter into emerging market.
In accordance with Mc Donagh, Nienaber, and Woods eds., (2015), The exporting is a
traditional way but a well established form of foreign market operations. It is executed by many
businesses that they produce goods in other country and supply those good to another country for
the sale. The exporting is beneficial as it helps the companies to reduce their potential risks while
operating in emerging market. But exporting is beyond the control of owners that is why it is not
suitable form for large businesses.
In view point of Lambregts, Beerepoot, and Kloosterman, eds., (2015) Licensing is
method of foreign operations in which one business agreed to permit another company in country
which is prevailing in other country in order to use trademark, processing and manufacturing.
This is the best option to increase employment rate in developing countries but there is a threat
to companies that the licensees can overcome technologies and become competitors for the
company who enter in emerging market by source of licensing.
Also, Haque, and Azmat, (2015) contributed another method which is Joint ventures is an
entity which invests in more that two companies and share ownership with them. Also, these
ventures makes control over property operations and rights. The joint venture is beneficial
because it provides financial strength to the company. Also, the risk and ability of emerging
market also shares by these ventures. On the other hand Fuertes, Phylaktis, and Yan, (2016)

suggested a popular form of entering into emerging market by gaining ownership. This involves
100% of the ownership but the capital involvement in such companies are very huge.
Franchising is a relationship of business which authorises other party use their product,
business system, brand, etc. It is an arrangement that which the manufacturer allows other firm
to use their property right like brand name, trade market, designs etc. This way the company can
enter in other company due to offering right to franchisee residing in other country. The training
are assist by them in efficient manner so that entry of company able to maintain the image of
brand.
Partnering is a legal form of operation of business in between two or more companies
from other countries who shares their profit as well as management. This is also an efficient
method in which companies can enter into emerging market.
Theme : Identification of challenges faced by the company while entering into emerging
market.
According to the Kreidych, Melnychuk and Roshchyna, (2018) The major challenge of
globalisation face by the companies while opting for entry into emerging market is that political
instability of countries which act a hazard for companies while operating their business in cross
boundary.
In the view point of Susanto, Fang Yie, and Chen, (2019) There are various challenge
companies face during entry into emerging market but they face major complications regarding
increase in competition by the removal of trade tariffs. This not only increase competition but
also lead to decrease the probability of companies operating in emerging markets.
RESEARCH METHODOLOGY
Research philosophy
The Research philosophy is summary of research experience and interest of research
which includes endeavors of present, past and future (Payonk, Lyashenko, and Kvilinskyi, 2015).
It is a belief in which data about phenomenon is gathered, used and analysed. The research
philosophy are of different types which is Interpretitvism, realism, positivism, etc. The
Interpretitvism collects small samples of the research philosophy and data collection is based on
interview and observation of researchers. Positivism helps the researcher in highlighting the
properties and relations. The researcher will use Interpretitvism research philosophy as this is the
best approach is executing qualitative research.

Research Approach
The research approach is a procedure and a plan which consist of steps for broad
assumptions in order to detailed method of collection of data, interpretation and analysis. There
are three approaches in which research is divided into, They are deductive, inductive and
abductive (Haque and Azmat, 2015). The deductive research consist of already developed
hypothesis and theories whereas in inductive approach consist of puzzles and facts. The new
theories develop in inductive research approach. Then comes the Abduction research which
consist of observations which seek most likely to find and in the simplest form. The researcher
for this research will use inductive research approach as this method uses mathematical tools and
it is necessary for a project to execute a proper analysis in the research.
Research Design
The research design is method and procedure which used in collecting and analysing of
variables which is specified problem of research (Mc Donagh, Nienaber, and Woods, eds.,
2015). The design of research is divided into two types qualitative and quantitative research. The
conclusive research design consist of data which is used in finding out conclusion and aid them
in decision making. The exploratory research design generally aims to provide final answer.
Sampling
The sampling is a selection process which selects a part of population from a huge group.
There are two method of sampling one is probability and other is non probability. In probability
all type of respondent get equal occurrence of probability to select whereas in non probability
there is no equal chance of selection offered to respondent. The researcher will use probability
sampling method to select 30 senior managers on random basis. As this is the best method of
data sampling.
Data Collection
The data collection is process in which data is collected for the research study. There are
two types of data collection. Primary research is information collected by first hand and it is
collected by questionnaire, personal observation, interview, etc (Kreidych, Melnychuk, and
Roshchyna, 2018). Secondary method is collected by published source like books, journals,
magazines, etc. The researcher will use both method of data collection in order to reflect perfect
outcomes.
Data Analysis

The data analysis is critical factor while executing research. The researcher aims to gather
the outcomes of collected data. The analysis are of two types qualitative and quantitative data
analysis. The qualitative data is of theoretical and descriptive form whereas the quantitative data
is analysed on the basis of statistical tools, software eg. SPSS and other calculations. The data
analysis by researcher will be executed in qualitative data analysis with thematic presentation.
Ethical consideration
This research will be helpful for maintaining confidentiality for data and information.
Also, the researcher will ensure that all the data collected is from reliable source. The
information will also use for academic and learning purpose only.
TIME LINE OF RESEARCH ACTIVITIES
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Research proposal 2 days Fri 15-02-19 Mon 18-02-
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Aims and objectives 4 days Tue 19-02-19 Fri 22-02-19 1
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Literature review 5 days Mon 25-02-
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Selecting appropriate
Research methods 7 days Mon 25-02-
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Data collection 8 days Wed 06-03-
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Data analysis 4 days Mon 18-03-
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Data interpretation 5 days Fri 22-03-19 Thu 28-03-
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Finding and conclusion 2 days Fri 22-03-19 Mon 25-03-
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Recommendations 1 day Fri 29-03-19 Fri 29-03-19 7,8
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Execute the plan 1 day Mon 01-04-
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Submission 1 day Tue 02-04-19 Tue 02-04-19 10

Part 2: Research Project

EXECUTIVE SUMMARY
Globalisation is the integration of economies of world for facilitating easy trade and
commerce across the world. Almost all the organisations dreams of going big in the international
markets for which they have to select market entering strategies such as franchising, acquisition
of a company, licensing, partnership, direct exporting.
Nokia corporation is the multinational company dealing ion telecommunication,
information technology and they consumer electronic company.lobalization enhance the
companies to operate on larger scale and contribute towards the national and international
economy.
Expansion of the business in different countries across the national boundaries also
facilitate the Nokia to develop the strength and ascertain the benefits which they can derive from
contributing towards the economies of scale. This also helps them in wining with the competitive
advantage and achieving their goals .ends to facilitate the company's operation and helps them in
improving the quality of goods and services to satisfy the need and wants of the customers in
order to capture the larger share of the market.
This also helps the company in attracting and retaining the larger number of customers
and leads the company in achieving their organisational goals effectively and efficiently. It tends
to facilitate the company's operation and helps them in improving the quality of goods and
services to satisfy the need and wants of the customers in order to capture the larger share of the
market.
This also helps the company in attracting and retaining the larger number of customers
and leads the company in achieving their organisational goals effectively and efficiently. The
research report is conducted for analysing the reviews of mangers and other companies regarding
the globalisation and its emerging trend. this report also helps in ascertaining the strategies which
helps the company in entering into the Global market in addition with the challenges which
includes higher export fess and tariffs duty, political instability and physical distance are needs to
overcome by the company in order to enter efficiently in to the global market for achieving their
targets and improving the business s profitability.

RESEARCH METHODOLOGY
Data collection
The data collection is a process in which evaluation of outcomes of research is executed.
It is a process of information collection from relevant sources in order to find research outcomes
for the problem of research, hypothesis testing and outcome evaluation (Pearson, Albon, and
Hubball, 2015). The methods of data collection are Primary and secondary. Primary method of
data collection is a first hand information collection in which researcher execute their process of
collection by interview, focus groups, observation, survey and questionnaire. Another method of
data collection is secondary method. This data is collected by someone else but the researcher
still uses their research to generate the outcomes of research. Such as collection of information
from government department, records, online source, Journals and magazines. The researcher
used both methods of data collection in order to generate more
effective and accurate outcomes of the research of strategies for companies to enter into
emerging market.
Sampling
The sampling is a part of population which is selected by researcher from the whole
population to generate research outcomes. The sampling are generally of two methods. First is
probability sampling and other is non probability sampling (Baker, and Mc Guirk, 2017). The
probability sampling is method in which each member from the population gets the equal chance
of selection in research. Another method of sampling is non probability sampling. In this
method, every member does not get the equal chance of getting selected (Gorter, Fox, and
Twisk, 2015). The researcher in this research of different strategies for companies in order to get
entry in emerging market by randomly selection of 30 senior managers of Nokia. The
profitability method is the best this is used by researcher because every manager in Nokia gets
the equal chance of selection by this method.
Research philosophy
A Research philosophy is an assumption and belief of development of knowledge. It is a
set of procedure and a plan that helps in management of research smooth flow (Henry, Foss, and
Ahl, 2016). The research philosophies are of four types, They are Realism, Interpretitvism,
positivism and Pragmatism. The realism is based on approach of scientific assumption for
developing of knowledge. The Interpretitvism is based on collection of data by small samples.

Whereas the positivism is a structure of data collection which takes large samples. Pragmatism is
an approach of research philosophy which uses research questions as a base of research
(Bryman, and Buchanan, eds., 2018). In this research, the researcher has used Interpretitvism
research philosophy to understand the strategies for companies for entering in emerging market.
This method is most suitable method among all available in research philosophy.
Research limitations
In this research, the researchers face multiple limitations. It is difficult for them in
collection data related to the research topic (La Rossa, and Bennett, 2018). Also, the aims and
objectives are narrowed down due to the unavailability of relevant content. This research
consumes time and also the cost associated with this research is very high. The researchers have
spent so much time in executing the outcomes of this research.
Research approach
It means the plan and procedure which is required to gather the data and information to
conduct the research work. It includes analysis, collecting and interpreting the data from various
sources and through this approach they can collect the data and information for various
department. Research approach includes two types of research activity, inductive and deductive
approach (Quinlan and et.al., 2019). Researcher will apply inductive type of research activity to
carry forward their research work. They gather the information and data from internal sources
and also use various approaches to gather as much information and sources from where they can
implement their research activity in smother way.
Research design
After gathering or collecting the information, the another research methodology reflects
the research design. It includes or covering the various design by setting the method or procedure
which helps in analysing any problems which arises. It includes the proper and authentic design
of the research work which is presentable and didn't reflect the work is carried from others
(Sharp, Peters and Howard, 2017). It looks like their original work and no errors are occurred in
such research design. Research design is mainly based on Descriptive and Experimental
methods. In this researcher will apply the descriptive method to carry their research activity. In
descriptive analysis they use various case study and survey to prove their position also raise
many queries which proves their topic supporting and effective.

Data analysis
It includes the process of analysis, collecting or gathering the information and data and
then analysed in at appropriate way to represent the effective research project. It also includes
transforming the information which is not relevant in their research work and also which bring
more consequence in their research activity. Research will apply the thematic method to carry
their research (Brannen, 2017). In this researcher can bring invention regarding their topic which
they selected or new changes which the authors already researched on that topic. Thus, there
research is conducted on theme method to clearly defines the appropriate changes.
Ethical consideration
Ethics are the norms, rules and standards which the researcher had to follow at the time
of conducting the research work. They had to maintain certain ethical behaviour and didn't harm
any person whether mentally and physically. It restricts the person to avoid creating such activity
which results in trespassing the property or harm any property intentionally or not. At the time of
research activity they gather much information from the company and their employees which
they didn't have to publish without taking their personal consent. It results in affecting their
reputation and goodwill and also the decision at the time of making crucial decision are also
disclosed through their research work (vom Brocke and Lippe, 2015). During the research work,
they conduct research in various government department but they cannot use any such
information which affects the dignity and respect of the country and also they had to take care of
certain aspects which bring changes in the country. The data which they collect reflects the fair
and true presentation. So that the research cannot violates any of the ethical norms and condition
and their research work is valid and different from others.
RESULT
1. According to you,What could be the current trends in context to entry modes for
globalisation?
 Expansion of business
 Improving profitability
 Capturing larger share of market
 creation of Strong brand value

2.From the following, What could be the strategies for business to enter into the emerging
market of globalisation
 Direct exporting
 Partnering
 Franchising
 Buying a company
3. As per your opinion, What challenges company might face while entering in to the global
market
 Human resource
 Tariffs and Export fees
 Political instability
 Physical distance
4. Do you agree that globalisation enhance the companies to operate on larger scale and
contribute towards the national and international economy?
 Strongly agree
 Agree
 Strongly disagree
 Disagree
5. Are you satisfied with the statement,” globalisation will leads to flow higher benefits into the
company?”
 Highly satisfied
 Satisfied
 Dissatisfied
 Highly dissatisfied
6. From the given, what advantages could enjoy by the company while entering in global
market
 Increased innovation and creativity
 Higher cross border mobility of goods
 Boosting the economic performance

 Increasing quality of goods and services
7.Globalisation facilitate in reduction of poverty by increasing employment opportunities. Do
you agree with this statement?
 Strongly agree
 Agreed
 Disagree
 Neutral
8.Recommend the most suitable and efficient strategies for the company to enter into the global
market.
Theme: 1 Current trends in context to entry modes for globalization
Expansion of business 8
Improving profitability 7
Capturing larger share of market 6
creation of Strong brand value 9

Expansion of business
Improving profitability
Capturing larger share of market
creation of Strong brand value
0
1
2
3
4
5
6
7
8
9
10
8
7
6
9
Column B
Theme: 2 Strategies for business to enter into the emerging market of globalization
Direct exporting 7
Partnering 5
Franchising 6
Mergers& Acquisitions 12

Direct exporting Partnering Franchising Mergers& Acquisitions
0
2
4
6
8
10
12
14
7
5
6
12
Column B
Theme: 3 Challenges company might face while entering in to the global market
Human resource 5
Tariffs and Export fees 10
Political instability 7
Physical distance 8

Human resource
Tariffs and Export fees
Political instability
Physical distance
0
2
4
6
8
10
12
5
10
7
8
Column B
Theme: 4 Globalization enhance the companies to operate on larger scale and contribute
towards the national and international economy
Strongly agree 15
Agree 11
Strongly disagree 3
Disagree 1

Strongly agree Agree Strongly disagree Disagree
0
2
4
6
8
10
12
14
16 15
11
3
1
Column B
Theme: 5 globalization will leads to flow higher benefits into the company
Highly satisfied 13
Satisfied 10
Dissatisfied 5
Highly dissatisfied 2

Highly satisfied Satisfied Dissatisfied Highly dissatisfied
0
2
4
6
8
10
12
14 13
10
5
2
Column B
Theme: 6 Advantages could enjoy by the company while entering in global market
Increased innovation and creativity 6
Higher cross border mobility of goods 8
Boosting the economic performance 12
Increasing quality of goods and services 4

Increased innovation and creativity
Boosting the economic performance
0
2
4
6
8
10
12
14
6
8
12
4
Column B
Theme: 7 .Globalisation facilitate in reduction of poverty by increasing employment
opportunities.
Strongly agree 15
Agreed 9
Disagree 4
Neutral 2

Strongly agree Agreed Disagree Neutral
0
2
4
6
8
10
12
14
16 15
9
4
2
Column B
DISCUSSION
Theme: 1 Current trends in context to entry modes for globalization
There are many different trends which facilitate the Nokia to enter into the global market
as this will helps them in achieving their different organisational objectives and goals. Majority
of the sample of Managers have contributed towards the reason for creation of the strong brand
value . This can be supported by the literature review section as creation of the strong brand
value helps the Nokia company in improving their profitability and attracting larger number of
customers.
Entering into the global market helps the company in expanding the business s which
leads to attraction of more and more customers and than it further leads in capturing of the larger
market share and hence creation of the strong brand value . Offering of quality goods and
services across the borders will facilitate the company in ascertaining the loyalty of customers
and will result in creation of strong and the powerful brand value. This improved goodwill helps
Nokia in improving profitability by increasing their sales and Will directly helps the organisation
in achieving their organisational goals and objectives.

Theme: 2 Strategies for business to enter into the emerging market of globalization
There are different strategies available with the company in order to enter in to the global
market which helps and facilitate the to effectively and efficiently enter into the market at global
level. Majority of the mangers from sample size of 30 has contributed towards the strategy of
Mergers and acquisition to be implemented as effective strategy for entering into the global
Market and expansion of the respective business.
As per the opinion of author in literature review Mergers and acquisition is considered to
be one of the most efficient strategy to enter into the global market. The availability of other
strategies could also helps the company to expand their business through globalisation which
includes partnering with the another company across border, Direct exporting and franchising
and these are their strategies which facilitate the companies in expanding the business.
Mergers and acquisitions is the most adaptable strategy by company for expanding their
business into the global market as by combing with other company or acquiring another
company will leads the existing company to share the ownership in different countries also and
hence Nokia could able to achieve their organisational goal effectively and efficiently by
achieving their global market targets.
Theme: 3 Challenges company might face while entering in to the global market.
Companies may face different challenges and barriers while entering into the global
market as entering and expanding the business in different countries is not easy task and
companies are required to overcome the challenges faced by them, in order to survive in the
large and competitive market. Majority of the managers from sample sized has opted for Tariffs
and export fees as the greatest barriers for entering into the global market.
As it can be supported by the secondary sources that change in the tariffs and increasing
export fees in different countries cause higher expenses to companies and resulting in lower
profit earning.. the tariffs and export fees varies from country to country and Nokia required to
decide in which country they need to expand their business by considering all the factors which

can affect their decision and expansion. This majorly includes the tax rates and they export fees
which they incur as expenses and resulting ion lower profit earning.
Nokia needs to efficiently and effectively analyse the factors in addition with the export
fees from various available alternative and then they are required to decide the country in which
they have to expand the busmen in order to earn higher profits and achieving their organisational
goals and objectives.
Theme: 4 Globalization enhance the companies to operate on larger scale and contribute
towards the national and international economy.
From the above survey it can be interpreted that from 30 sample of managers majority of
the managers has supported and strongly agreed with the statement that is Globalization
enhance the companies to operate on larger scale and contribute towards the national and
international economy. This can be supported by the literature review as globalisation leads to
expansion of operation of the business which facilitates the company to work on large scale and
hence Gross domestic products tends to increase . This results in higher contribution towards
economy.
Contribution towards economy and economies of scale also helps the Nokia in enhancing
and maintaining their quality of goods and services which helps them in attraction of the larger
number of customer which further leads them, in increasing profits and hence they are capable of
achieving their organisational goals and objectives efficiently.
Expansion of the business in different countries across the national boundaries also
facilitate the Nokia to develop the strength and ascertain the benefits which they can derive from
contributing towards the economies of scale. This also helps them in wining with the competitive
advantage and achieving their goals . from the above graph and table it can be concluded that
minority of the managers have disagree wit this statement as according to their view
globalisation does not help the companies in enhancing their operations of scale.
Theme: 5 globalization will leads to flow higher benefits into the company
From the above table and graph it can interpreted that majority of the mangers among
ample of 30 mangers has highly satisfied with the statement that globalisation leads to flow
higher benefits into the company . this can be supported by literature review section as

globalisation helps in expanding the business of the company which leads to attraction and
retention of the customers for long. This further result in capturing larger share of the market and
hence leads in improving the profitability of the business.
Nokia could able to generate maximum profits by extending their business across the
national border as this will also helps them in improving their probability and also their profit
margin and hence they can able to achieve their efficient and effective goal and objectives. Least
of the managers have dissatisfied with this statement as according to their understanding,
globalisation incurred higher expenses and high maintenance which result in loss from the
company.
But majority of mangers satisfying with the statements and it helps the Nokia to analyse
and evaluate benefits by taking effective planning tools into the consideration reagrding
forecasting of the benefits and profit which might generated by company if they expand their
business across the national boundaries,.
Theme: 6 Advantages could enjoy by the company while entering in global market.
From the above table and survey it can be interpreted that there are many advantages
which companies can enjoy if they go global that is they expand their business into the global
market. Globalisation is considerer to the most attractive opportunity for the companies as it
helps in many different ways to the organisation.
As according to the secondary assessment globalisation helps in boosting the economic
performance of the country . Majority of the managers from sample of 30 managers have
contributes towards the advantage of boosting the economic performance as globalisation
facilitates the company in expanding their scale of operation's that the they are required to shift
from medium scale to the large scale in order to provide efficient and standard quality of goods
and services to the customers so that they can capture larger share of the market .
This will also result in contributing towards economy by increasing the gross domestic
production as higher demand leads in higher production of goods and services and hence able to
boost up the performance of the country's economy in long run and hence help the Nokia in
achieving their goals and objectives efficiently.

Theme: 7 .Globalisation facilitate in reduction of poverty by increasing employment
opportunities.
From the above table it can be interpreted that globalisation helps in ingression the employment
opportunities and decreasing the poverty. In addition to this globalisation also helps in achieving
the economies of scale dan improving the profitability of the company in long run. this can be
supported by the literature review that globalization enhance in expansion of the business which
further leads in higher requirement of human resources in to the organisation that is more of the
unemployed people get attracted towards the employment opportunities and able to earn and
raise their standard of living.
From the above survey higher proportion of the manager from sample of .30 have
strongly agree with this statement of globalisation resulting in deceasing poverty and increasing
employment opportunities. Very less have disagree with the statement and some of the
managers are neutral that is they are not have much understanding about these benefits of the
globalisation
In context to the above graph and table majority of the people are strongly agreed and as
per the secondary assessment also globalization leads to achievement of increasing employment
opportunities and this will facilitate the people to raise their living standard by spending more
and this resulting in decreasing poverty and also helps in improving the financial condition of the
country. In short globalization will ultimately helps Nokia to consider them for its major
contribution in boosting the performance of economy if they expand their business into the
global market and operate efficiently and effectively,
CONCLUSIONS
From the above report it can be concluded that globalisation plays essential role for the
organisation in long run as it helps Nokia in expanding their business and benefiting themselves
from the economies of scale. Globalization tends to facilitate the company's operation and helps
them in improving the quality of goods and services to satisfy the need and wants of the
customers in order to capture the larger share of the market. This also helps the company in
attracting and retaining the larger number of customers and leads the company in achieving their
organisational goals effectively and efficiently.

The above research report is conducted for analysing the reviews of mangers and other
companies regarding the globalisation and its emerging trend. this report also helps in
ascertaining the strategies which helps the company in entering into the Global market in
addition with the challenges which includes higher export fess and tariffs duty, political
instability and physical distance are needs to overcome by the company in order to enter
efficiently in to the global market for achieving their targets and improving the business s
profitability.
Other measures including advantages and drawback which company might cause through
globalisation is also explained and interpreted in the above research report.
Hence, it can be concluded that globalisation for higher benefits for the company and
also helps them in increasing their profitability in long run and this becomes the emerging trend
for the companies to enter into the global market in order to achieve their organisational
objectives and goals.
RECOMMENDATION
From above research report and survey regarding the views of company from entering
into the global market it can be analysed that companies are moving towards the globalisation in
order to enhance their business activities and their operations. The recommendation regarding
strategies which Nokia needs to adopt can be given in order to increase their profits and improve
the profitability of the company. They are recommended to adopt the mergers and acquisition as
the strategy for enhancing and entering in to the global market. This will helps them in capturing
of larger share of the market and also in attraction and retention of large number of customer in
long run. The most impactful challenges which company should overcome in analysing and
reviewing the export fees and tariffs of other countries in order to decide the best and suitable
country for their further expansion of the business.
Nokia recommended to plan for further expansion into more countries as this will helps
them in improving and boosting their performance and also in maintenance of quality standard
which will result in the creation of the storing brand value all over the world. The other strategies
can also be recommended regarding the expansion of business and strategies adopted by the
company must depended on the situation of the national and international countries. Franchising
and joint venture can also be suggested to the Nokia in order to expand their business which
directly or indirectly contribute in achieving the organisational goals and objectives effectively

and efficiently. Furthermore, globalisation also help Nokia in considering the company towards
contributing for the economy as by expanding their business helps by creating and generating
employment opportunities for them and hence result in generation of strong goodwill all over
the world and leads to achievement of their goals,
REFLECTION
From the above research study, I came to realise that I truly enjoyed the research process
of ascertaining the impact of globalisation on different market entering strategies. Undertaking of
this research has made me learn that for writing a research paper, proper research methodology
has to adopted for drawing out the most favourable results and information. In this study, I
applied different methods of research such as interpretivism approach, qualitative data analysis,
random sampling, primary and secondary research etc.
During the research, I came to realise the importance of globalisation in wider context.
Globalisation is the integration of economies of world for facilitating easy trade and commerce
across the world. Almost all the organisations dreams of going big in the international markets
for which they have to select market entering strategies such as franchising, acquisition of a
company, licensing, partnership, direct exporting. All these methods are the results of the
globalisation which has made possible for the business houses to expand their operations
internationally. I also came to know about the challenges which the companies faces while going
international.
It was learnt that along with opportunities, globalisation has also created problems for the
companies. From the primary research which I undertook, I found that major problems are high
trade tariffs of the different nations, political instability of the intended market places and
unavailability of skilled and proficient workforce for undertaking the operations at the global
level. Political stability of the proposed countries affects the decision of company relating to the
model of entering into the new markets. For example, corporate taxes, favourable business
conditions, legal practises, corruption level etc., are some political factors which the company
have to consider before making any move regarding its expansion into international market.
Lastly, after the evaluation and analysis of the data collected, I was able to conclude
some strategies which Nokia could use for overcoming its challenges due to globalisation. The
company shall select the strategy of mergers and acquisition for entering into the international
market. The reason is that company would get the benefit of acquired businesses which are

already established in the proposed markets. This will rule out the cost of new establishment of
business in the intended countries, plus Nokia will get the benefit of established goodwill of the
local businesses, customer base and talented pool of human resources. For dealing with the
intense competition, I thought that product & process differentiation will help it to build a
competitive advantage in the market. Further, merger and acquisition would facilitate Nokia to
undertake the production at large in the developing where the rates of labour and other resources
which would help it in reaping the advantages of economies of scale. Company would also get
the access of the highly experienced and talented workforce through mergers & acquisitions
through which it would be able to carry out its operations more effectively.
The overall effect of this strategy would directly reflect in the cost reduction in the
products and services which will improve the profitability and revenue of the company in the
global market.