Business Strategy: Resources and Capabilities of Ryanair

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
VRIO Analysis.......................................................................................................................3
Resources and capabilities have provided Ryanair with competitive advantage...................5
Explain the extent to which Ryanair’s resources and capabilities can be imitated................6
How can Ryanair manage its resources and capabilities using the ideas of sustainable
competitive advantage and dynamic capabilities?.................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business strategy depict the suitable process and procedure undertaking the suitable
tactics that are being opted by company in order to enhance the scope factor of growth and
success in market considering the suitable competitive advantage. Moreover, it is useful for an
organisation in terms of cop up with the rapid changing market situation. Along with this, there
are various suitable elements which are related with the prominent strategies and tactics of
company that are concerned with making sure the sustainability of company (Kong and et. al.,
2020). Business strategy is the management field that undertake strategic management by
considering the formulation and execution of suitable goals and objectives which are considered
by top managers of company from the side of owners.
To carry forward this report, Ryanair is considered which is an Irish low cost airline
company headquarter in Swords, Dublin and also founded in 1984 as its primary operations
based in Dublin and also tends to form the largest part of Ryanair holdings. The report cover
details regarding the strategic capabilities and resources of company with the help of VRIO
analysis. It also depict that how they can offer competitive advantage, imitated and manage the
idea of sustainable capabilities in market.
MAIN BODY
VRIO Analysis
It is an effective business analysis framework that develop an effective part of company
undertaking the strategic scheme which is the basic strategic process by which company leads to
begin suitable vision statement and also continues towards the prominent objectives, strategic
choices and effective execution of strategies. This analysis develop hope by considering its
process result for having competitive advantage in the market area in which company operate.
VRIO falls for the internal analysis and also leads to evaluate the suitable resources and
capabilities of company (Moktadir and et. al., 2020). Hence, it is used as the effective tool to
analyse the capabilities and capacity of company as this model is discussed below:
RESOURCE
S
VALUABL
E
RARE INIMITAB
LE
ORGANISAB
LE
COMPETITI
VE
ADVANTAG