Business Strategy of Apple Inc : Report

BUSINESS STRATEGY
(Apple, Inc.)

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
1.1 Business missions, visions, objectives, goals and core competencies inform strategic
planning of Apple........................................................................................................................4
1.2 Factors that have to be considered when formulating strategic plans for Apple...................5
1.3 Effectiveness of techniques used when developing strategic business plans........................6
TASK 2............................................................................................................................................8
2.1 Strategic positioning of Apple by carrying out an organisational audit for Apple................8
2.2 Environmental audit for Apple by doing a PESTEL analysis...............................................8
2.3 Significance of stakeholder analysis when formulating new strategy for Apple..................9
2.4 A new strategy for Apple.....................................................................................................10
TASK 3..........................................................................................................................................10
3.1 Appropriateness of alternative strategies relating to market entry, substantive growth,
limited growth or retrenchment for Apple.................................................................................10
3.2 Justification of the selection of a strategy for Apple...........................................................11
TASK 4..........................................................................................................................................11

4.1 Roles and responsibilities needed to implement the suggested future strategic plan in
Apple..........................................................................................................................................11
4.2 Estimated resource requirements for implementing a new strategy for Apple...................11
4.3 Contributions of SMART targets to the achievement of strategy implementation in Apple
...................................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
Books and Journals....................................................................................................................13
LIST OF FIGURES
Figure 1BCG Matrix of Apple.........................................................................................................6
Figure 2Ansoff Matrix for Apple Inc..............................................................................................7

INTRODUCTION
In today’s highly globalized world organizations are planning to develop some of the best
strategies through which they are able to attain higher competitive advantage. For the same,
firms require to set their particular objectives as well as future directions. It is the most suitable
way to frame and develop better strategies for set path (Jones and Ratnatunga, 2012). In this
regards, the present study is taken into consideration which presents business strategy of Apple
Inc. It is American multinational technology company which develops consumer electronics as
per their desires and also provide them various online services. Further, this study gives brief
description about the factors that have to be considered when formulating strategic plans for
Apple. It also helps in analysing the strategic positioning of Apple by carrying out an
organisational audit for Apple. Moreover, this study gives proper description related to the
formulation of new business strategy for company as well as various approaches to strategy
evaluation.
TASK 1
1.1 Business missions, visions, objectives, goals and core competencies inform strategic
planning of Apple
By the way of setting its long term strategies organization can easily defined its long term
planned actions and activities. It can be easily achieved by the way of setting future directions
such as:
 Mission: Apple designs Macs as well as OS X, iLife, iWork and best personal computers
along with several professional software’s. Apple leads the revolution of its digital music
with its iPod and iTunes online stores (Massingham, 2004). The App store of company is
highly focused and it is defining the future of mobile media and computing devices.
 Vision: The current vision statement of Apple was introduced by CEO Tim Cook that
“We believe to make great products on earth that is not changing” We believe in deep
collaboration which allows us to innovate in a way that other cannot.
However, vision and mission statement of company are the main base of company’s success.
Due to this, company has recently changed its mission statement including changes in recent
times (Datson, 2014). Apple follows this statement just to maintain its competitive advantage.