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Assignment on Business Strategy of Cadbury
18 Pages4440 Words171 Views
Added on 2019-12-03
Assignment on Business Strategy of Cadbury
Added on 2019-12-03
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Business Strategy
TABLE OF CONTENTSIntroduction .....................................................................................................................................4TASK 1 ...........................................................................................................................................41.1................................................................................................................................................41.2................................................................................................................................................51.3................................................................................................................................................6TASK 2............................................................................................................................................82.1................................................................................................................................................82.2................................................................................................................................................92.3................................................................................................................................................92.4..............................................................................................................................................10TASK 3..........................................................................................................................................103.1..............................................................................................................................................103.2..............................................................................................................................................11TASK 4..........................................................................................................................................114.1..............................................................................................................................................114.2..............................................................................................................................................124.3..............................................................................................................................................13Conclusion ....................................................................................................................................15REFERENCE.................................................................................................................................162
Illustration IndexIllustration 1: Ansoff Matrix of Cadbury UK Limited....................................................................7Illustration 2: Porter Five Forces Model........................................................................................11Illustration 3: SMART Objective...................................................................................................153
INTRODUCTION Cadbury UK Limited is a food product organization who is involved in chocolateproducts. In this industry, Company has owned 70% of the total market share. This confectionerycorporation was founded in Birmingham, United Kingdom in 1824. Cadbury UK works as asubsidiary of Mondelez International, Inc. Business strategy is the integral part of thisorganization which has been successful in flourishing its business since last 191 years. Thesignificance lies in keeping a broader view of Cadbury in viewing chocolate as a category.Company has developed by using its strengths and opportunities. Deployment of newtechnologies by this brand has made Cadbury Confectionery, as the largest efficient business inthe world. Another step which was taken by Cadbury was its merger with Schweppes, which wasa part of its bigger strategy and a move to an international market (Cadbury UK Limited, 2015).With the help of this report, the efforts are made to analyze the external environment thataffect the operations of the Cadbury's business. This organization has worked on continuousbasis since years to provide its customers with the new products. For this, Cadbury always triedto reinvent themselves with the use of business strategies. This term 'Strategy' is defined as aplanning and execution of decisions which are made to achieve the organizational goals. Thereport covers the analysis of successful implementation of business future strategies. Along withthis, roles and responsibilities of staff members of Cadbury have been discussed. Furthermore,tactics which are used by this Company for allocation of its resources have been covered. Thelast section of the report will throw light on contribution of SMART objectives which are usedby Cadbury for the implementation of strategic planning. TASK 1 1.1Cadbury's missionThe mission is to provide quality to customer in its products. 'A Cadbury in every one'spocket' is their major mission. They built their goodwill with quality. They are committed tobring continuous improvement in delivering the promise made by them. Vision4
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