Report on Business Strategy of Centrica

Running head: MANAGEMENT INFORMTION SYSTEM
Business strategy of Centrica
Name of the Student
Name of the University
Author’s Note

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MANAGEMENT INFORMTION SYSTEM
Table of Contents
Identification of themes..............................................................................................................2
Overview of Company...............................................................................................................2
Description of themes................................................................................................................3
Identification of issues related with management information systems....................................6
Recommendations......................................................................................................................7
References..................................................................................................................................9

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MANAGEMENT INFORMTION SYSTEM
Identification of themes
This report is implemented on the company of Centrica which is considered as the
British multinational energy as well as service based company. This company wants to rise
up their business strategy in the IT field (Agarwal and Vrat 2014). According to this CIO
interviews analysis, the company wants to increase their strategies by developing Data Lake
as well as GDPR and also machine learning. Also, they want to migrate their systems from
the SAP to Hana. Based on this interview, there are several themes as well as views are
identified which are to be changed by the company of Centrica (Anaya and Pollitt 2018).
These themes help to happen a digital transformation within this company. The themes are
including Data Lake, machine learning, and strategic partnership with Microsoft and also
migrate the system from SAP to Hana (Bolden and O’Regan 2016). Because the company of
Centrica takes an innovative strategic initiative for their growth and in that place, these
themes are reflected their impact.
Overview of Company
The Centrica Company is a British multinational energy based company. Not only is
this company energy based but also this company provides lots of services as well as
solutions regarding various energies (Cherry and Jacob 2016). The main target of this
company is to provide the services relating with the energy in accordance with the customers’
needs for changing the strategy in the overall market. Their business strategy is to increase
the capabilities and also efficiency for growth of more profitability (Danda 2015). Their
techniques of providing various services related with energy are as right as fulfilment of the
business purpose which helps to satisfy the requirements of several customers (Essex 2019).
For happening the digital transformations it is not only such things oriented with a number of
rules but also it is required for such themes which are directly connected with the increment

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MANAGEMENT INFORMTION SYSTEM
of the business strategy (Galliers and Leidner 2014). To fulfil the customers’ requirements,
the company applies such tricks for growing their business strategy such as provide the
services at reasonable cost so that the customers can afford the services. This action helps to
improve the efficiency of the organization. By providing the services to the customers, it
helps to maintain the capital discipline as well as strength of the balance sheet. Their services
are relating with the energy supply, home servicing, home solutions as well as energy
optimization and also business related services. But in the recent timing, this company of
Centrica may has faced few problems regarding with their IT infrastructure which leads to
happen customer loss. Thus, this company wants to change such strategies for increasing
their business profitability.
Description of themes
There are four diverse categories of themes and they are such as Data Lake, machine
learning, and strategic partnership with Microsoft and also migrate the system from SAP to
Hana. The description of these themes are as follows:
 Data lake – Data lake is a specially organised single store which is full of enterprise
related data involving the raw copies of the source of the system of data and
transformation of the information utilized for various actions like visualization as well
as advanced analytics and also machine learning (Ghosh 2018). Generally it acts as a
structured data relating with the relational databases, unstructured data and binary
data also. This application can be installed by this company because this application is
based on the relational data as various operational databases and also information
relating with the other business applications such as various mobile apps, IoT devices
and also social media (Laudon and Laudon 2016). With the help of this application,
this company is successful to make an interaction with the customers for fulfilling