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MMU Ice Cream Parlor O2O Business Model

   

Added on  2020-05-16

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MMU ICE CREAM PARLOR 1MMU Ice Cream Parlor Name of the StudentMaleka CampusCourse Name Course NumberInstructor’s Name Date
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MMU ICE CREAM PARLOR 2INTRODUCTIONOnline to offline (O2O) business is a strategy that uses online advertising and marketing approaches to identify potential clients, create awareness of services and products and finally lure the customer to visit the physical store to buy the goods and services (Del, 2013). This model comprises of four components content management, order management, customer service and Break Bulk deliveries to B2C (Business to Customer) (Swatman, 2009). In this paper we apply all this components on the development of an ice cream parlor in MMU. CONTENT MANAGEMENTThe developers of the online platform for the ice cream parlor in MMU must ensure that the content is attractive and good. The following must be put into action to ensure this:a.Developing a product review platform on the websiteThis will give the customers a platform to express how they felt about the ice cream and services offered by MMU ice cream parlor. In this case customers will act as the advocates of the business thus the best way to get the ice cream validated by a third party (Ribbik, 2014). b.Ensuring quality imagesAnybody who buys goods online views their pictures first (Shen, 2014), thus MMU ice cream parlor must ensure quality pictures of their ice cream are taken. The pictures should be clear and show some of the customers eating and enjoying their ice cream. c.Developing an easy payment process
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MMU ICE CREAM PARLOR 3The checkout page is the final stop for people’s shopping journey (Choi, 2008). The design must be in a way that payment is clearly shown and as easy as it can be. If possible, several payment processes should be employed and clearly displayed. d.Ensuring quality designMany online customers base their opinion on the website’s overall design (Laudon, 2013). The MMU ice cream parlor website should be professionally designed to give it a high rating on customer opinion thus translate to increased sales.ORDER MANAGEMENTAn efficient ordering online system should be ensured by the parlor through the following ways:a.The website must be fast and efficient MMU ice cream parlor must ensure that their site is optimized for mobile web browsers and at least implement an efficient and fast mobile app. This will ensure customers spend less time ordering for their goods thus maintain them because most of the online visitors will abandon their orders if the site requires more time to place orders.b.Retaining customer databaseThe website should be designed in a way that a customer can be able to trace their previous orders easily thus when making a similar order they just click a few buttons (Nishii, 2008). c.Streamlining the pickup process The pickup process after orders have been made online should be made quick and easy. The customer should just present their receipt and the parlor and get their ice cream in time.
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