Business Strategy of International Expansion for Tasmanian Mountain Water

Tasmanian
Mountain Water
BUSINESS STRATEGY OF
INTERNATIONAL EXPANSION

Overview of the product and business idea
 The company aims to expand their business in international
market by offering sustainable, affordable yet mineral water of
perceived premium value.
 The strategy is to maintain authentic approach along with put
social and environment concern as their priority.
 The agenda is to response against the trend of consuming
healthy beverage.

Market entry strategy of US
marketplace
 Pre-entry researches must be
done with high end
professionalism.
 A pilot run would be helpful to
gather immediate feedback from
customers.
 Based on that necessary
improvements would be helpful
to design the products.

Market entry strategy of US
marketplace  Market entry would be impactful if
partnership can be established with leading
soft drink brands.
 It will help to win trust of consumers as a
new brand.
 Distributing products to retailers or direct
export to hospitality sectors can help to
strengthen their place and brand image.