Business Strategy of Manchester United - Doc
Added on 2020-12-30
10 Pages2981 Words406 Views
Leadership ManagementPolitical Science
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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1(a) Identification of Manchester United’s key stakeholders and evaluation of their level ofpower and attention in relation to the Stakeholder Mapping model......................................1(b) Critical evaluation of how key cultural characteristics of Manchester United changed fromPLC in 1991 until today.........................................................................................................4(c) Implication of these changes for current and future strategy............................................6CONCLUSION................................................................................................................................7.........................................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONBusiness strategy can be defined as number of actions which are being taken bythe business organisation in order to gain many competitive advantages. It is beingfound that these actions are mainly taken to compete with success against rivals,stronger performance level, and attaining goals and objectives in a specific time frame(Thomsen, 2013). In present report, firm which has been chosen i.e. Manchester UnitedFC found in 1878 and from then it is competing in different football premier leagues. It isa professional football club (FC) depending on Old Trafford, Manchester, England.Report is going to focus on a different theories and models like Mendel model found inthe year of 1884. Along with this, values and beliefs as well of the football club. Awayfrom this, key stakeholders and their level of power has also been included. Lastly,report will focus on alterations among current & future strategies which needs to bemade because of cultural aspects.MAIN BODY(a) Identification of Manchester United’s key stakeholders and evaluation of their level ofpower and attention in relation to the Stakeholder Mapping modelIt is being analysed that key stakeholders of every single business firm plays acrucial role when a company focuses on attaining huge success (García and Welford,2015). In present context, Manchester United FC, is consist with ample number ofstakeholders which are carrying different level of power & interest among the club(Kiernan and Porter, 2014). Away with this, according to the case study, organisationalstructure of this club is being considered as a good example of a well defined andcleanly executed structure (Cova and Paranque, 2012). Mendel's Stakeholder Mapping Model (1884), states that, objective of this FC isgoing to be governed and managed by the key stakeholders. Here, with the help ofmapping, key stakeholders are being pulled out from common stakeholders. ThisMendelow's matrix model (1991) is going to be used in present case for mapping outkey stakeholders. These are also consists with a couple of aspects and these are: onthe pitch along with off the pitch that helps in making effective decisions. On the otherhand, it is being analysed with taking help of the case is that, Manchester United FC is1
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