logo

(solved) Business Strategy of Marks and Spencer

15 Pages4034 Words387 Views
   

Added on  2020-10-22

(solved) Business Strategy of Marks and Spencer

   Added on 2020-10-22

ShareRelated Documents
MANAGINGINFORMATION ANDTECHNOLOGY
(solved) Business Strategy of Marks and Spencer_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................11. An overview of Marks and Spencer...................................................................................12. Current business strategy of Marks and Spencer...............................................................13. Discussion of products and services of Marks and Spencer...............................................24. Competitive environment analysis of M&S by applying Porter's five forces model.........35. Analysis of two primary and two supportive activities in Porter's Value Chain................56. Strength and weaknesses of Marks and Spencer................................................................77. Summarization and reflection.............................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
(solved) Business Strategy of Marks and Spencer_2
(solved) Business Strategy of Marks and Spencer_3
INTRODUCTIONInformation technology refers to the subset of information and communicationtechnology. It is used to perform various tasks by an organisation including; basic processing oftransaction, enabling consumers, distributors and suppliers to interact or communicate with thecompany through different communication technology system. The study is based on Marks andSpencer, UK's premier clothing, food and financial service retailer. The industry was set up in1884 by Michael Marks with the partnership with Tom Spencer.The report will start with an overview to Marks and Spencer and current business strategyas well as products and services of the organisation will discuss. After that competitiveenvironment of M&S will analyse by using Porter's five forces model. Along with it, value chainas well as their strength and weakness will be evaluate of the company. Lastly, the report willreflect how M&S could deploy IT and use innovative ideas to improve the business processbased on the above analysis and how they can enhance their competitive positioning will be alsosuggested. TASK1. An overview of Marks and SpencerMarks and Spencer is one of the largest retailers of clothes in the UK with 979 stores and361 retail chains across 40 countries (Anderson, Wipfel and Westerfield, 2015). The organisationwas originated by Michael Marks and Thomas Spencer in 1884 and it is headquartered inLondon. M&S mainly deals with the sale of clothes, food items, luxury products and financialservices retailer. The industry's 914 UK stores in which 222 are owned and 349 are franchise offood stores and 302 are full line clothing and home stores as well as they have an e-commerceplatform with 7 million registered users and the revenue of £5.2 billion.During the financial crisis, Marks and Spencer continued its powerful brand momentumby holding premium pricing and backing it through investment in advertising.2. Current business strategy of Marks and SpencerStrategy is a plan of action taken by managers of Marks and Spencer to achieve theoverall objectives and other subsidiary objectives. In the business strategy of M&S, companyneeds well defined vision, mission and values that represents the organisation in the marketplace(Saban, Mawhinney and Drake, 2017). 1
(solved) Business Strategy of Marks and Spencer_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Managing Information and Technology Assignment
|12
|4074
|164

Managing Information and Technology Write a report about a Mark and Spencer company analyse its internal and external business environment an
|14
|4695
|91

Organisational Behaviour and Leadership
|12
|3580
|68

BUSINESS ENVIRONMENT INTRODUCTION 1 MAIN BODY1 CONCLUSION 9 REFERENCES 9 INTRODUCTION Business Environment
|12
|3447
|33

Managing Information and Technology in Marks and Spencer
|11
|3760
|21

Competitive Environment Analysis of Marks and Spencer
|11
|3817
|1