Business Strategy of NatWest Bank

BUSINESS STRATEGY OF
NATWEST BANK

EXECUTIVE SUMMARY
Business strategy is defined as formative set of competitive actions as well as moves with
the help of which organisation can effectively able to attract customers while strengthening their
performance in marketplace. Present report has been done on NetWest. Entity conduct their
functioning in financial service sector. This report will discussion macro environment impact
upon organisational functioning. Along with this, Porter's five force model is being covered in
this project as to analyse competative forces within marketplace. In addition to this, models,
theories and various concepts in being discussed in this report as to frame strategic plan. It is
recommended to organisation to effectively analyse factors that are prevailing in business
environment and identify strategies of competitors as to ensure more successful growth.

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1 Applying appropriate frameworks analyse the impact and influence of the macro
environment on a given organisation and its strategies..........................................................1
M1 Critically analysing macro-environment to share strategic decisions..............................4
M2 Critical analysis of internal environment.........................................................................7
P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market
sectors.....................................................................................................................................7
M3 Strategies enhancing competitive advantage and market position..................................9
P4 A range of theories, concepts and models, interpret and devise strategic planning for a
given organisation..................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12