Business Strategy of Netflix Executives

Business strategy
of Netflix
executives

Introduction
 The study will provide information
regarding the Netflix executives by
evaluating it situation analysis using
two different models
 Portfolio model and SWOT model will
be used for demonstrating the
situation analysis of this company
 The study will also discuss the
problems faces by this company
 Furthermore, some short-term and
long-term strategies will be
recommended that must be beneficial
for this firm

Situation analysis of Netflix
Company
 Situation analysis is used to understand the external
and internal factors that affect the business. In today's
environment, Netflix is serious about its products,
which influences them to improve their business
situation in the market. The two models that have been
used for a situation analysis of Netflix executives are
the SWOT model and Portfolio model.
SWOT model
 SWOT model is used for matching the threats and
opportunities of the external environment with the
strengths and weakness of the internal environment

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Strengths Weaknesses
 Netflix firm become serious about
consumer products
 The firm has huge first-mover benefits
 Increases 25 million subscribers in the
nation every year
 Apparently, cancel the shows of Marvel
dramas which affected their business
 Spend huge money on populating their own
platform
Opportunities Threats
 Predicted to increase their business
revenue from 132.9 million US dollars
in 2019 to 169.3 million US dollars in
2022
 Production of comic books increases
their opportunity to expand business
 Expenditure rate of business has been
increased
 Intense rate of competition affected
company profit
 Netflix company become stuck in a deal
with Tendo Nagenda company