Analysis of Business Strategy: Nissan Renault Automotive Alliance

This report provides an analysis of the business strategy of the Nissan Renault alliance, focusing on its performance in the automotive industry. It examines the alliance's global output, sales data, and market position relative to competitors like Toyota and Volkswagen. The report highlights the alliance's rise to become the world's largest automaker in the first half of 2017, surpassing both Toyota and Volkswagen in terms of production. It discusses the significance of production data versus sales figures and the challenges in accurately measuring market performance. The report also references the contributions of Renault, Avtovaz, Mitsubishi, and Nissan to the alliance's overall success, providing a comprehensive overview of the alliance's strategic approach and competitive advantages.

Running head: BUSINESS STRATEGY OF NISSAN RENAULT
Business Strategy of Nissan Renault
Name of the Student
Name of the University
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BUSINESS STRATEGY OF NISSAN RENAULT
Hooge S, Le Du L. Collaborative Organizations for Innovation: A Focus on the Management of
Sociotechnical Imaginaries to Stimulate Industrial Ecosystems. Creativity and Innovation
Management. 2016 Sep 1;25(3):311-30.
The journal actually talks about the reports of the Volkswagen that have been used
neither in the production nor in the sales that exist in a monthly basis that have published the
deliveries. The spokespersons of the Volkswagen have revealed that the delivery of the number
does not stand anything for assessing the level of the production and for the sales.
In America, there is a system where the cars have the system of picking up the customers
without any form of preordering1. The Volkswagen have known that what can be helpful and
what should are to be delivered to the customers and what actually are sold to them. It has been
observed in the market of Germany that most of the Volkswagen cars are made out of order.
However, the deliveries of the Volkswagen are actually understood to be the rising sales due to
the media and both the Financial Times that are associated with the Press.
The alliance of the Renault Nissan has contributed to its strong way of showing that have made it
the world’s largest automaker by the halftime of 20172. According to the recent data that are
supplied by the automakers till the results of July, the alliances remains in the first position
before any other companies that includes Toyota and the last year’s number one company named
Volkswagen.
1 Hooge S, Le Du L. Collaborative Organizations for Innovation: A Focus on the Management of Sociotechnical Imaginaries to Stimulate
Industrial Ecosystems. Creativity and Innovation Management. 2016 Sep 1;25(3):311-30.
2 Hooge S, Le Du L. Collaborative Organizations for Innovation: A Focus on the Management of Sociotechnical Imaginaries to Stimulate
Industrial Ecosystems. Creativity and Innovation Management. 2016 Sep 1;25(3):311-30.

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BUSINESS STRATEGY OF NISSAN RENAULT
The alliance that consists of the brand named Renault includes the Avtovaz, Mitsubishi and the
Nissan that have increased their global output by a respectable form of amount of 13 percent.
Toyota have taken its foot from the brake and accelerated their production by 4.4% compared to
the same period in the year of 2016 and the groups of the Volkswagen group have effectively
added 13percent to their level of productivity.
All three forms of the global market are expected to make and more than ten million units that
have been observed in this year. According to the data of July, the alliances of the Renault
Nissan have led Toyota by a lesser amount than 50,000 units. The production level of Toyota
was 136,000 units that is ahead of the Volkswagen. However, anything can happen with that of a
tight race3.
This attempt of the analysis is to track the production does not have sales as this is how the
automaker world that the umbrella organization that has the OICA ranks of the automakers. Due
to the different aspects of the measurements of the sales that the numbers have proven that are to
be unreliable and that are prone that are the abuses of the self reports as the recent scandals in the
Unites states along with the rampant for the self registrations in the EU have ever shown.
At the same point of time, the data that are reported by the automakers that have becoming to
increase that have been hard to compare. The report of the Toyota shows only their productivity.
The Renault Nissan alliances have taken a jump to the gun recently, and it has announced their
deliveries in the first half of the year. The next day the Japanese automakers have released their
3
Banerjee R. Who cheats and how?: scams, fraud and the dark side of the corporate world. SAGE Publications India; 2015 Aug 17.

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BUSINESS STRATEGY OF NISSAN RENAULT
numbers that were scheduled but now it has been observed that the alliances have delivered
about 5.27 million vehicles in the first six months and this alliance will make at least the world’s
second largest form of the automakers. When the number Toyota that was announced tomorrow,
it is whether the Toyota or the Alliances that has been bragging the rights for the world’s largest
automakers at the halftime.
The first six months of 2017 have gone in the flurries that have many cars that were launched
and that was sold. However, there was a alliances for the Renault Nissan that have emerged as
the biggest form of the vehicle that have been manufactured for the period from January 2017 to
June 20174. The alliances that have sold that have total number of 5,268,079 units in the first six
months of 2017. At the second position, the Volkswagen group was a merger for 0.8 percent
while it has been estimated sales for the year of 2017 are close to the 10.3 million units.
As far as the market of Toyota is concerned, it is year-to-year growths that was pegged at the
level of 2.7 percentages and have been estimated for the unit sales that has been projected to be
at the level of the 10.3 million of units that ends before the end of 2017.
The biggest form of the contributor to the sales of the VW group was the cars of Volkswagen
with the cars of Skoda and Audi that are coming in the second and the third place. The month of
June had been the strongest in case of the sales of where the VW groups have sold around
920,700 vehicles are being sold.
4 Hooge S, Le Du L. Collaborative Organizations for Innovation: A Focus on the Management of Sociotechnical Imaginaries to Stimulate
Industrial Ecosystems. Creativity and Innovation Management. 2016 Sep 1;25(3):311-30.

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BUSINESS STRATEGY OF NISSAN RENAULT
References
Banerjee R. Who cheats and how?: scams, fraud and the dark side of the corporate world. SAGE
Publications India; 2015 Aug 17.
Hooge S, Le Du L. Collaborative Organizations for Innovation: A Focus on the Management of
Sociotechnical Imaginaries to Stimulate Industrial Ecosystems. Creativity and Innovation
Management. 2016 Sep 1;25(3):311-30.
Hooge S, Le Du L. Collaborative Organizations for Innovation: A Focus on the Management of
Sociotechnical Imaginaries to Stimulate Industrial Ecosystems. Creativity and Innovation
Management. 2016 Sep 1;25(3):311-30.