Business Strategy Of Tesco and Sainsbury Organization - Case Study
Added on - 04 Mar 2020
In this document, Tesco Plc is a British supermarket and retail company that ranks third in the world in terms of profit. This organization was chosen because it has the top ranking in the UK's food retail management. Tesco is excellent in the field due to its implementation of marketing strategy.
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Running head: BUSINESS STRATEGY OF THE ORGANISATIONBUSINESS STRATEGY OF THE ORGANISATIONName of the StudentName of the UniversityAuthor’s Note
1BUSINESS STRATEGY OF THE ORGANISATIONTable of contentsAbout Tesco Organization...............................................................................................................3Current position of Tesco in the market..........................................................................................3About Sainsbury Organization........................................................................................................5Current position of Sainsbury in the market....................................................................................5References........................................................................................................................................7
2BUSINESS STRATEGY OF THE ORGANISATIONAbout TescoOrganizationTesco Plc is British- based grocery and a retail group and ranks third in terms of profit in theglobe. This organization has been selected as it holds the highest rank among the food retailingindustry in UK (Johnson 2017). The organizations main purpose is to generate customer valuefor gaining their loyalty in the lifetime. This entity is selected as it commits in innovating qualityproducts based on the customers preference and money value. Tesco is excellent in the field dueto its implementation of marketing strategy. For example, Tesco’s Clubcard offer rewards systemfor which customers wants to come back.Current position of Tesco in the marketTesco Plc’s strategic capabilities lie in their sturdy financial performance. The company’scurrent sale increases to £49,867 as compared to last year, which amounted to £47,859. Thecompany has gained total revenue of £55,917 in 2017, which is quite high from the year 2016that accounts to £53,933m. However, the company’s profit increased in this year in respect to theprevious year.The current market position of Tesco Plc has been analyzed based on their internal conditions.This has been discussed by implementing SWOT framework. SWOT framework includes boththe external and internal forces (Russo and Minto 2012). The internal forces involve firm’sstrength and weakness whereas external forces include opportunities and threats. The SWOTframework of Tesco Plc has been discussed below:Strengths of Tesco-The main strength of Tesco lies in their network distribution. Theloyalty card of Tesco Plc helps the company in understanding the customers in a better
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In the conclusion, Tesco Plc is a British supermarket and retail company that ranks third in the world in terms of profit. This organization was chosen because it has the top ranking in the UK's food retailing business. Sainsbury Plc is UK’s second-largest supermarket chain in the UK that holds market share value.