Business Strategies - Sony Corporation
Added on 2020-01-07
9 Pages2360 Words67 Views
BUSINESS STRATEGY
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 2............................................................................................................................................1A Key options while considering the future strategies of Sony Corporation.........................1B Selection of an appropriate future strategy for SMC..........................................................2C Roles and responsibilities of staff in SMC, for the implementation of diversification......3D Resource requirement in order to meet the strategy...........................................................3E Contribution of SMART objectives and considering the balanced score card approach...4CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................6
INTRODUCTIONThis report is in regard to state the business strategies of Sony Corporation, which is oneof the largest multinational mobile company, headquartered in Tokyo, Japan. It is a chiefmanufacturing company of information technology devices. It together has a leading position inthe field of electronics and entertainment (Han, 2014). The below report is covering a set ofstrategic steps to be introduced into the management system of SMC. Sony is globally leadingthe international market and desires to hold its position as the world's largest entertainmentcompany. For which, business strategy is proven to be an effective tool of success. TASK 2A Key options while considering the future strategies of Sony CorporationMarket entry- It is related to import and export of services by establishing and managingcontracts in foreign countries (Tan, 2012). Sony is working globally and thus needs to considerthe following few factors of marketing, sourcing and investment control, while entering into anew or international market. The market entry strategy further includes-Exporting- It is a traditional way of approaching foreign markets which refers tomarketing of goods, produced in one country into another.Licensing- It is a method of acquiring permission to operate in the foreign markets,where the firm applied for license is liable to use the manufacturing and trademarkprocesses of another country.Substantive Growth- Growth is the key goal of any business strategy. Substantive growth is inregard to diversify the business. A gain in substantive growth can easily cover the deficiency ofany business (Taylor, 2014). Few other advantages of having an independent existence in theindustry are-Exponential growth- The biggest advantage of achieving substantive growth into thebusiness leads its way towards an increasing wealth. Therefore, a substantive growthensures the fund for future growth and expansion.Competition- An immediate achievement in substantive growth too ensures a successagainst the competition. By using the added wealth, SMC can fund more projects to leadits market shares as compared to its competitors.1
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Sony mobile communication business strategylg...
|11
|2913
|192
Business Strategy of Sony : Case Studylg...
|8
|2453
|100
Business Strategy of Sony Corporationlg...
|11
|3490
|408
Sony Ericsson - Business Strategylg...
|9
|2622
|107
Case Study of Joint Venture for Sony Ericssonlg...
|12
|3773
|145
Business Strategy assignment : Sonylg...
|8
|2735
|224