Contents Introduction 2 Business description 2 Products and services2 Ownership and legal structure 2 Business strategy 2 Owner’s skill and expertise2 Marketing 2 Products/ Services 2 Target market2 Industry characteristics2 Promotion and advertising 2 Operations2 Organizational structure2 Regulation consideration2 Professional adviser 2 Business locations 2 Plant and equipment required 2 Service/ retail process 2 Key sustainability consideration2 Financial projection 2 Funding needs2 Financial forecast 2 Implementation 2 Conclusion2 Appendix 2 Introduction: (200) Business description: “Coffee Sop” is the