Business Strategy of Vodafone (Pdf)
Added on 2020-10-23
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BUSINESS STRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P.1. Analysing the impact and influence of macro environment on Vodafone..........................1TASK 2...........................................................................................................................................3P.2. Assessment of Vodafone's internal environment and its capabilities..................................3TASK 3............................................................................................................................................6P.3. Analysis Of Competitiveness Of Vodafone Using Porter's Five Forces Model..................6TASK 4............................................................................................................................................7P.4. Analysis the strategic direction of Vodafone......................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONBusiness strategy is the organisation's plans of working in order to achieve their vision,goals, objectives, successful competition and to optimize financial performance with theirbusiness model. It is high level of plan to reach specific goals and objectives of business. It helpscompany in leading competitive position and powerful financial performance (Parast and et.al,2018). In order to build healthy and a strong image in front of their customers, company makesbusiness strategies. This is the most essential instrument of all companies. In this present report,Vodafone Telecommunication Company has been chosen. It is a multinationaltelecommunication company which is the second largest firm cross world. It's headquartering isin London and net income of the firm is about £6.297 billion in 2017. This assignment willanalyse the impact of external environment by doing Pestle and Ansoff's growth matrix.Furthermore, this will also include strategic capabilities, VRIO model as well as strengths andweaknesses of company. Besides this, Porters-five-forces model will also be discussed in thisassessment. TASK 1P.1. Analysing the impact and influence of macro environment on Vodafonea) Pestle AnalysisPestle analysis is a framework that defines the principles of marketing. It is the strategicinstrument of company which aids in tracking external environment that has a large impact onthe operations and functions of business. It is also known as Pest analysis. Company when goingto introduce or launch new product in the market make use this tool in order to track theenvironment. There are so many factors which have a great impact on the strategic planning ofbusiness such as new laws, trade barriers, demographic change and changes in taxation. Theseare the factors which are not controlled by company. It stands for Political, Economic, Social,Technological, Legal and Environmental. Vodafone is global company that are certain externalfactors that need to be considers to evaluate the success of the company (Du Plessis and et.al2017). Political Factor - It relates to the opportunities and pressure which is brought by politicalinstitutions and degree of government policies impact the functions and operations of company.Vodafone is also largely affected by the political change in which country is operating. Forexample- instability in political conditions of country in recent era. 1
Economic Factor- This is the one of essential attribute of company such as Vodafone.With the development in the economic condition of country, there maximum are the chances ofcompany to spread out and introduce its new units in the newly developed areas. Country withbetter GDP means people has high income. Higher income will be results in increasing andadapting the latest technology of communication. Profit of company will be increase if economiccondition of company is good. Moreover, in opposite way, if there is economic crisis than impactlargely company like Vodafone. Social Factor- This is the factor that is entirely based on culture and local belief of thepeople where company is functioning. This is the factor that leads to success of the company. Inorder to reach and achieve strategic position in the market, they should show flexibility in thererules, policies and regulations concerning to local culture. Vodafone is working in very muchimpressive way as well as according to the preferences and needs of society (Matt and et.al,2015). Technological Factor- Vodafone is one of the largest as well as popular in the world inthe field of innovation and creation. Vodafone is always running fast than othertelecommunication company in technological advancement. They have major focus on latesttrends of technology.Legal Factor- Vodafone is very much alert about the legal issues such as copy and otherplagiarist issues. They are always been aware of legal issues like employment law, labour laws,health and safety laws and many more but still Vodafone has to pay penalties. They are in thenews that they are not paying salary and wages to their employees, so there are many employeeswho left the company and joint there competitive company. Environment Factor- In the world of globalization, people have become more ethical.Consumers has expectation from their brand to always be social responsible. In order to sustainthe market, company has to work for the betterment and welfare of the society. By contributingmore to the environment, company will attract more and more people towards them.b) Ansoff's Growth MatrixAnsoff's matrix is a plan of action of company for communication which aids to study thegrowth of administration (Pisano, 2017). It is the marketing scheme for goods with fourattributes of growth areas which are like market penetration, market development, product2
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