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BUSINESS STRATAGE INTRODUCTION 1 TASK 11 1.PESTLE model for Vodafone 1 2.Ansoff's growth vector matrix, strength and Weakness of Vodafone 6

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BUSINESS STRATEGY INTRODUCTION 1 TASK 11 1.PESTLE model for Vodafone 1 2.Ansoff’s growth vector matrix2 TASK 24 1.strategic capability 4 2.VRIO/VRIN’ model 5 3.Strength and Weakness of Vodafone 6 TASK 38 a. Rivalry within the market 10 TASK 311 Bowman’s strategy clock model 11 CONCLUSION 13 REFERENCES 14 INTRODUCTION This report includes the business strategy of Vodafone company which includes all the external and

BUSINESS STRATAGE INTRODUCTION 1 TASK 11 1.PESTLE model for Vodafone 1 2.Ansoff's growth vector matrix, strength and Weakness of Vodafone 6

   Added on 2020-10-22

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BUSINESS STRATAGE INTRODUCTION 1 TASK 11 1.PESTLE model for Vodafone 1 2.Ansoff's growth vector matrix, strength and Weakness of Vodafone 6_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.PESTLE model for Vodafone.............................................................................................12.Ansoff’s growth vector matrix............................................................................................2TASK 2............................................................................................................................................41.strategic capability...............................................................................................................42.VRIO/VRIN’ model............................................................................................................53.Strength and Weakness of Vodafone..................................................................................6TASK 3............................................................................................................................................8a. Bargaining power of buyers................................................................................................8b. Bargaining power of suppliers............................................................................................9c. Threats of new entrants.....................................................................................................10d. Threats of substitutes........................................................................................................10e. Rivalry within the market.................................................................................................10TASK 3..........................................................................................................................................11Bowman’s strategy clock model..........................................................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
BUSINESS STRATAGE INTRODUCTION 1 TASK 11 1.PESTLE model for Vodafone 1 2.Ansoff's growth vector matrix, strength and Weakness of Vodafone 6_2
INTRODUCTIONThis report includes the business strategy of Vodafone company which includes all theexternal and internal factors that affects the strategic decision capability of the organization.Along with it the company has various strategies for growth such as product development andmarket development. It depicts the significance of strategic capability in a company. One canknow about the Vrio analysis of Vodafone along with the acknowledgement of organisation'sstrength and weaknesses. The analysis of telecommunication sector has also been done throughPorter's five forces model. For understanding and interpreting strategic direction Bowman'sstrategy model has been analysed.TASK 11. PESTLE analysis of VodafoneVodafone is the largest telecommunication network in world. It has expanded its businessin Europe. There are certain factors which should be considered for evaluating its success and allare discussed as below:Political factorPolitical factors influence the path of success of this company which includes developinginfrastructures and getting operated in a state. Vodafone depends upon political scenario of thecountry where it has decided to operate (Flander, 2014). Also, aspects like peace in the state andinstability in political area creates a direct impact on the working of a company because statewhich has unstable political conditions are most prone to wars and establishing goodinfrastructure for the betterment of network becomes very tiresome.Economic FactorsIt is considered as a crucial dimension for Vodafone. Fast development of a stateprovides higher chances for getting better economic conditions which facilitate the chances ofcompany for expansion and opening up of new units in developed areas. It results in increasingGDP of the country which means that income of its people become more and can be able toadapt new technologies in the field of communication. These aspects will lead to increase overallprofit of the organisation due to which it would be able to expand globally. Certainties in globalscenarios lead to change its various strategies every time.Social Factors1
BUSINESS STRATAGE INTRODUCTION 1 TASK 11 1.PESTLE model for Vodafone 1 2.Ansoff's growth vector matrix, strength and Weakness of Vodafone 6_3
This impacts can be arouse through beliefs and culture of local people where companyis operating. This factor is very dynamic and to achieve success, organisation have to make theirstrategies flexible in accordance with culture of that particular area. Vodafone is known to be apure European company which has also changed its preferences and policies with respect tosocial factors.Technological FactorsThey are known for coming up with new innovation. It always follow trends in the areasof technologies and communication (Abraham, 2012). As in the telecommunication sector thereare many rivals, Vodafone has to come up with new technologies and ideas because they are theessential factors will lead to sustain in market. All the products which they are producing arerelated to technology only. Therefore, launching of new devices along with unique features hasmade them to focus on the latest trends so that they can deliver something which is new to themarket.Legal FactorsEvery global company faces many rivals. So, Vodafone should be aware of various legalissues such as copying and piracy. Many a times, state has blamed them for the infrastructure dueto which company has paid penalties. Their employees have accused them that they not paywell, so the result is shifting of these employees in rival companies which has increased risk forthe leakage of their innovative ideas. Vodafone should try to avoid legal issues as it affects theirpositive image among customers.Environmental FactorsAs the globalisation has risen, in the present time people are ethically oriented. . Theyalways want that company they chose should be socially responsible and play a vital role formaking society better in every aspect.2. Ansoff’s growth vector matrixIt is also known as Product/Market grid or matrix. It provides four options for growth bymatching up with new and existing products in the market that is plotted on a matrix. Itidentifies and provide acknowledgement regarding risk which a particular strategy of growthmay possess when one moves from one section of the matrix to other one. These approachesprovide four types of growth strategies which are market penetration, market development,product development and diversification.2
BUSINESS STRATAGE INTRODUCTION 1 TASK 11 1.PESTLE model for Vodafone 1 2.Ansoff's growth vector matrix, strength and Weakness of Vodafone 6_4

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