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Business Strategy: Vodafone

   

Added on  2020-12-29

17 Pages5111 Words190 Views
BUSINESS STRATEGY

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Analysing the influence of macro environmental factors.................................................1M1 Critical analysis of macro environmental factors............................................................4TASK 2............................................................................................................................................4P2 Assessing the internal capabilities of Vodafone...............................................................41. Strategic capability of Vodafone........................................................................................42. Applying the VRIO model for analysing the strategic capabilities of Vodafone...............53. Strengths and weakness of Vodafone.................................................................................6M2 Critically evaluation of strengths and weakness .............................................................7TASK 3............................................................................................................................................7P3 Evaluating the competitiveness of Vodafone....................................................................7M3 Devising appropriate strategies for improving market position......................................9TASK 4............................................................................................................................................9P4 Analyze the strategic and options available for Vodafone. ..............................................9M4.........................................................................................................................................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13

INTRODUCTIONBusiness strategy is considered is a plan that an organisation can imply in order toachieve all the objectives and targets in an efficient and appropriate way (Grant, 2016). It can beclassified as a combination of all the techniques, tactics etc. that can actually help in speeding theoverall rate of the processes and operations. Involving an appropriate set of business strategiescan actually help the organisation to achieve a competitive advantage and thus achieving a higherrate of productivity as well. The report is about analysing the impact of the macro environmentalfactors on Vodafone. A proper analysis has also been made on the strategic capabilities using aproper framework. The competitiveness of Vodafone can also be discussed using a properframework. The strategic direction of Vodafone along with a proper strategic management planhave also been included in the report. TASK 1P1 Analysing the influence of macro environmental factorsMacro environmental factors also play a huge role in defining the objectives ofVodafone, so these throw an influence on the processes as well. Discussing the factors with theirimpact as below :PoliticalPolitical factors play a major role in influencing the operations of an organisation. So, inVodafone as well, various political factors can throw an influence. Some well known and basicexamples of this can be termed as trade regulations, taxations, risks of invasion, tariffs etc. Itmeans if Vodafone expands in some new area, they have to follow all the rules and legislationsof that particular state. Whether it is about the tariffs or about the tax amount, they have to ensuremaking their policies on that basis only. So, it can vary on the rules and regulations of differentstates etc. Therefore, by these ways, political factors can actually throw an influence on theprocesses and operations. EconomicalEconomic factors involves various factors that are associated with the overall rate ofprocessing such as inflation rate, GDP, interest rate etc. It means if Vodafone expand in morecountries and areas, it will surely help in increasing the inflation rate of Vodafone. Also, someaspects may have an impact on the expansion such as labour costs, education rate there, skillsetc. So, the macro environmental factors that can be considered here is the inflation rate etc.1

whereas the micro environmental factors can be termed as spending rate of consumer. It isbecause if Vodafone focuses on keeping the range affordable enough, there is a higher possibilitythat more consumers will tend to buy the products, thus increasing their overall productivity rateas well. Therefore, by these ways, economic factors can throw an impact on the processing of theproducts and services. Social factorsSocial factors can also throw an impact on the processes and operations of Vodafone. Thebehavioural factors can also be included in the category of social factor. Some other well knownexamples can be termed as culture, interests of individuals etc. There are various competitors ofVodafone PLC and they are also making involvement of various new strategies and factors inorder to meet the requirements of the people. So, Vodafone can also make sure to involve arange of factors that can be efficient enough to cope with the requirements and needs accordingto the new, changed and advanced patterns (Rothaermel, 2015). This will help Vodafone tosatisfy their requirements and needs at a much faster rate. Modifying preferences as per therequirements of the people can help Vodafone to achieve all the outcomes and targets at muchfaster rate because involving the products and services according to the requirements of thecustomers can act as a very efficient tool to attract the customers. Technological As it is obvious that Vodafone is one of the leading mobile operators, so there are variousrivals of Vodafone as well. They are making involvement of enormous number of ways andtechniques that can prove beneficial enough in attracting the interest of the customers. So, theircompetitors have involved various technologies in order to achieve the competitiveness in themarket. So, Vodafone can also make sure to involve some of these technologies so that they canbe able to cope with the competitors in the market place and also can be able to achieve theirobjectives and targets. It is because there are various factors associated with it such as speed,data rate etc. Customers have a higher focus on these factors because there has been variousadvancements in the technological sectors these days. So, Vodafone should ensure developingnew and advanced technological features so that they can be able to cope with the current needsand requirements of the people. This will also help Vodafone to gain a higher rate of satisfiedcustomers, thus an increased rate of popularity as well as productivity. Involvement of the latesttrends in Vodafone can prove very beneficial for Vodafone. 2

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