Business Strategy and Operations - Vina Milk and TH True Milk

Table of content
Introduction...............................................................................2
I. Company review..................................................................3
II. SWOT analysis....................................................................9
III. PESTEL analysis.................................................................13
IV. Forcefield analysis...............................................................17
V. Burke-Litwin analysis............................................................20
Conclusion.................................................................................26
References.................................................................................27
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INTRODUCTION
In this report, I will explain about the change impact of Vinamilk and TH True Milk on
their strategy and operations through PESTEL analysis, SWOT analysis, Forcefield
analysis and Burke-Litwin analysis. This analysis will help business has a great
information source in the business strategy and competitive advantage with
competitors. We will discover why change attempts fail and how to cope with opposition,
as well as identify the variables that contribute to effective transformation.
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I. Company reviews
1. Vinamilk
A.Overview
Name: Vietnam Dairy Products Joint Stock Company
The company was established on 20 August 1976
This is a Vietnamese firm that produces and sells milk and dairy products, as well
as related equipment and machinery. Vinamilk is now the market leader in dairy
product production in Vietnam.
Vinamilk products are distributed evenly throughout the country in 63 provinces
and cities, with 220,000 points of sale. Vinamilk Vietnam is also available in 43
countries worldwide, including the United States, France, Canada, Poland,
Germany, Japan, and the Middle East. More than 40 years after its inception, the
company has grown to include 14 production facilities, two logistics businesses,
three branch sales offices, a dairy factory in Cambodia (Angkormilk), and a Thai
representative office.
Heardquarter : 10 Tan Trao, Tan Phu Ward, District 7, Ho Chi Minh City,
Vietnam
Website : https://www.vinamilk.com.vn
B.Corporate structure
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VINAMILK
Overseas Subsidiaries &
Associates
Domestic Subsidiaries &
AssociatesProduction & Logistics
13 factories in the North,
Central, and South Driftwood Dairy Holdings
Corporation (USA, 100%)
Vietnam Dairy Cow One
Member Co., Ltd. (100%)
Vinamilk Europe Spóstkaz
Ograniczona
Odpowiedzialnoscia (Poland,
Thong Nhat Thanh Hoa Dairy
Cow One Member Co., Ltd.
(100%)
03 sales offices in Ha Noi,
Da Nang, and Can Tho
02 logistics enterprises in
Ha Noi & Ho Chi Minh
City
Angkor Dairy Products
Co., Ltd. (Cambodia,
100%)
APIS Joint Stock Company
(20%)
Miraka Limited (New
Zealand, 23%)
Vietnam Sugar Joint Stock
Company (65%)Cu Chi Raw Milk Center

C.Organizational structure
Vinamilk has continued to stabilize the organization's operational structure in order
to improve operational efficiency. During the year, the Company created two new
departments: Strategic Planning and Foreign Investment Management.
D.Vision and Mission
Vision: Nutrition and health goods for the Vietnamese people have become a
prominent symbol of trust in the country.
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Lao Jagro Development
Xiengkhouang Co., Ltd
(Laos, 51%)
GTNFoods JSC (75%)
Asia Coconut Processing Joint
Stock Company (25%)An Khang clinic

Mission: Vinamilk is dedicated to offering top-tier nutrition and quality to the
community while maintaining its respect, love, and great regard for human life and
society.
E. Change initiatives
YEAR Vinamilk Milestone
1976 Vinamilk was established
2001-2010 Inauguration of Dairy Factory at Cần Thơ, Bình Định , Sài Gòn, Nghệ An
2010 Expanded to New Zealand and more than 20 other countries
2012 Inaugurated many modern factories
2013 Commencement of construction of Tay Ninh and Ha Tinh dairy farms
2015 Increase stake in Miraka dairy company in New Zealand
2016 Officially launching Vinamilk brand in Myanmar, Thailand , Vinamilk's
ownership in Driftwood up to 100%
2017 Vinamilk is listed in the Global 200 list
2019 Vinamilk is in the Top 200 best companies with revenue over 1 billion USD in
Asia Pacific
2. TH True Milk
A. Overviews
Name : TH Milk Joint Stock Company
The company was established on 24 February 2009
The official name of TH True Milk is TH dairy food joint stock business, which is
managed by the TH Group of companies Bac A Commercial Joint Stock Bank
provided financial assistance that led to the establishment of the company. Since
its inception in 2010, TH Genuine Milk has aimed to provide consumers with
clean, fresh milk products in the true meaning of the word.
 Headquarters : 166, Nguyen Thai Hoc Street, Quang Trung Ward, Vinh City,
Nghe An Province, Vietnam
 Website : https://www.thmilk.vn
B. Corporate structure
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TH True Milk
Group
TH Dairy Joint
Stock Company
( Factory )
TH Dairy Food
Joint Stock
Company
TH Food Chain
Joint Stock
Company

C. Organizational structure
6