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Business Strategy For Organization : Assignment

   

Added on  2021-01-02

15 Pages4901 Words256 Views
Business Strategy

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Impact and influence the macro environment........................................................................1TASK 2............................................................................................................................................4P2 Internal environment and its capabilities of an organisation.................................................4TASK 3............................................................................................................................................6P3 Competitiveness of UK’s telecommunications sector using Porter’s five forces model.......6TASK 4............................................................................................................................................8P4 Bowman’s strategy clock model............................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONAs per current scenario, every business organization make effective strategies to attain setgoals and objectives. By preparing as well as developing appropriate strategies, company easilyenhance their performance level and at the same time also capture larger market share form itsrivals. Business strategy is refer to an action which leads in accomplishing organization goals.Through this, firm can attain their mission, vision, goals and objectives by utilizing all theactivities of the company (Ackermann and Audretsch, 2013). In addition of this business strategyis consider as a long term planning which help firm to attain long term benefits. This willcontribute in attaining better success at market place by establishing strong image. Present reportis based on Vodafone, is a British multinational telecommunication which serve fixed linetelephone, mobile phone, broadband, digital televisions, internet television and many more inover the world. This report also discussed about impact of macro environment on Vodafonecompany. Along with this, Ansoff growth vector matrix is also mentioned in this report whichmay leads in analysing strategic position of the company at market place. TASK 1P1 Impact and influence the macro environmentStrategy is one of the important activity for business organization through whichcompany design an action plan to attain long term goals and objectives in appropriate way.Basically, business strategy define the way and direction to company in order to attain set goalsand objectives in appropriate period of time. In this, it is important duty of top level managementto develop appropriate strategy which may leads in attaining desirable results in allotted timeframe. In this context, macro environment is also consider as an important factors which directlyimpact on the business and its activities which exist in outsider of the company. All these aredirectly affect the overall performance of the company in positive and negative manner. Intoday's market, mobile telecommunication industry is developing sector in over the world. In thislarger number of companies operate their operations with the aim of attaining better success atmarket place. Vodafone is also a famous company which operate their business in telecomindustry as they provide better services in overall the world in order to improve theirperformance level at market place (Alsoboa and Aldehayyat, 2013). This company founded in1991 in which they cover all the world as they deliver quality services to its customers. Now1

company operates network in various countries to provide telecommunication and IT services inapprox 150 countries. PESTLE Analysis of VodafonePestle analysis is strategic tool which is used to examine external factors which impact onthe business. Vodafone organisation determine all its external factors which affect on businessactivities in negative manner.Political- This factors influence in a way to progress of organisations such as Vodafoneas it develops better infrastructure for an organisation to operational in specific state. This firmconduct its business in many countries or at global level (Bentley, Omer and Sharp, 2013). Inaddition to this, political factor affect Vodafone by including regulations of EU roaming whichaims is to reduce the usage of mobile phone through 70%. In the Mexican telecom market,licence is not easy to met and it is very expensive. Government of Mexico does not givepermission top enter in telecom market because the growth in this country is high. For ex., Dueto having strict legislations in many countries not easy for Vodafone to operate their functionseffectively with ease and expertise.Economical- Recession affect on income level of people and customers as well. In whichcustomers are fails in buying new and innovative products which larger effect the overall growthof the company. In addition of this, company also change their policies as per recession whichmay leads in inviting as well as attaining larger number of customers to purchase companyphone (Williams and Figueiredo, 2011). Along with this, cost of new licensing is also affect thecompany performance as current Mexican market, Vodafone also use new technologies withintheir process to increase the profitability level of the company at market place. For Ex.,Vodafone has their business operations in all major developed nations where economic conditionis better which is beneficial for Vodafone to get the desired results in stipulated period of time. Social- Under this, life style of customers, their taste and preferences are also affect thewhole performance of the company at market place. In this context, Vodafone serve qualityservices to its customers in order to satisfy their needs which may contribute in attaining bettersuccess in Mexican market. This market always change new technologies as it largely affect thecustomers and company strategy as well. Thus, Vodafone serve better services as per customersneeds and wants which may leads in improving their performance level. For ex., society is2

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