Analyzing the Association between Business Strategy and Performance

This journal article review analyzes the association between business strategy and performance, with emphasis on the combination of approaches. It also evaluates retailers in the US and their performance. The article uses theoretical frameworks related to business strategy and incorporates a survey methodology to collect data. The findings suggest that the combined approach of business is associated with superior performance in some cases but not all. Transparency between approaches is highly associated with the performance of the company. The article provides academic and managerial contributions to the field of business strategy.

Journal 1
Business Strategy _Assessment 2_ Journal Article Review Template
Title of the Article Strategic clarity, business strategy, and performance
Title of the Journal Journal of Strategy and Management
Date of Publication/Volume and Issue Vol. 3 No. 4, 2010
Author/s Names and Job Titles John A. Parnell
School of Business Administration, the University of North Carolina at Pembroke,
Pembroke, North Carolina, USA
Purpose: What is the knowledge gap addressed in
the journal article?
This research will analyze the association between the relations among strategy of
business with the performance and offering the specific emphasis on the combination of
approaches. It also evaluates the retailers in the United States but did not assess
companies in other countries and sectors. Prospect research focuses on the reproducing
the findings for legitimacy.
Theory: Does the article use a theoretical
framework related to Business Strategy?
This investigation describes the notion of transparency in the approach and also
facilitates the backing, which helps in U-shaped liaison, transparency between
approaches and organizational effectiveness.

Methodology: What methodology has the authors
used to collect data?
A survey analyses the approaches of business and number of projects were completed by
senior management by demonstrating 277 retail companies in the united state of America.
Findings and conclusion: What were the findings
and conclusion of the article?
The combined approach of business was associated with the superior performance in
some cases but not all the cases. Transparency between approaches is the extent where
individual strategy depicts the aim of implementing the strategy at the workplace. It is
highly associated with the performance of the company. Businesses use low or high
transparency between approaches in order to make rationale visible paradigm.
What were the academic and managerial
contributions made by the journal article?
A corporation can implement either only generic phenomenon like differentiation,
analyzer, low cost, prospectors, and defender or try to combine over two approaches of
business. In addition, porters and others have evaluated a combined strategy. It is
suboptimal because of intrinsic dealing in pure strategy. While some companies have
applied the combined strategy and act insufficiently, others may have acted with greater
success.

Journal 2
Business Strategy _Assessment 2_ Journal Article Review Template
Title of the Article How technology-driven business strategy can spur innovation and growth
Title of the Journal Strategy & Leadership
Date of Publication/Volume and Issue VOL. 34 NO. 2 2006
Author/s Names and Job Titles Saul J. Berman and Jeff Hagan
Saul J. Berman is a partner and Global Leader of the Business Strategy Practice of IBM
Business Consulting Services
Jeff Hagan is an Alliance Development Manager within IBM Business Consulting
Services
Purpose: What is the knowledge gap addressed in
the journal article?
This research study focuses on discovering how technology-driven business strategy can
urge the growth with innovation. This paper explores that different innovation based
approaches depend on the use of a distinct market and implements the integrated
technology rather than applying the advance aspect related to technology. It assesses only
automatic industry but did not focus on other industries.
Theory: Does the article use a theoretical Yes, the article incorporates the theoretical structure related to approaches of business

framework related to Business Strategy? such as IBM business consulting service analysis.
Methodology: What methodology has the authors
used to collect data?
In this paper, the Qualitative research methodology was used by the author in order to
gather the secondary facts and figures. In such way, an investigator has used a case study
of a strong company such as Motorola, Cisco, and IBM to gather the data.
Findings and conclusion: What were the findings
and conclusion of the article?
Technology-driven approaches to business can facilitate the rapid time to market with
reduces the chances of risk in technology. It can also reduce the bureaucracy in the
procedure of planning of strategy that may damage the improvement within a larger
company.
What were the academic and managerial
contributions made by the journal article?
Firms that are fast to analyze the prospect strategy may implement the technology-driven
approach of the company. The company needs to increase the awareness regarding the
principles of the market. It can build the rate of creativity in their sectors and also leads to
a destructive agenda.

Journal 3
Business Strategy _Assessment 2_ Journal Article Review Template
Title of the Article Carroll’s pyramid of CSR: taking another look
Title of the Journal International Journal of Corporate Social Responsibility
Date of Publication/Volume and Issue VOL. 1 NO. 3 2016
Author/s Names and Job Titles Archie B. Carroll
Professor of Management Emeritus in the Terry College of Business, University of
Georgia, Athens, GA USA.
Purpose: What is the knowledge gap addressed in
the journal article?
The primary purpose of the current discussion is to summarise the pyramid of CSR and
implement it in an organization. It also illustrates some conceptual model that was not
elucidated whereas it initially existed in the period of 1991.
Theory: Does the article use a theoretical
framework related to Business Strategy?
The prospect of CSR can assess certain kind of definitional interpretation. In addition, the
pyramid of CSR can be categorized into some design such as Conscious Capitalism,
Stakeholder Management, Business Ethics, Creating Shared Value, Corporate
Citizenship, sustainability, and some other collectively aware semantics that assess the
sustainable outlook and addressing optimistic.

Methodology: What methodology has the authors
used to collect data?
The researcher was used secondary data to collect the facts and figures regarding research
concern. It provides a detailed approach and discovers theme across of several regulations
as, it is expected to grow and sustain.
Findings and conclusion: What were the findings
and conclusion of the article?
The pyramid of CSR, CSR and other integrated strategy faces optimistic and positive in
the prospect time. Those firms focus on filtering the aspects may continue to perform.
What were the academic and managerial
contributions made by the journal article?
An aspect of interest entails the civil society companies, private sector with the public
sector. Another researcher will keep in addressing the uses in the pyramid of corporate
social responsibility. It can diverse the background of global, situational with
organizational context.

Journal 4
Business Strategy _Assessment 2_ Journal Article Review Template
Title of the Article Assessment of business strategy: implication for Indian banks
Title of the Journal Journal of Strategy and Management
Date of Publication/Volume
and Issue
(2015), Vol. 8 Issue: 4
Author/s Names and Job
Titles
Dhananjay Bapat National Institute of Bank Management, Pune, India,
Deepa Mazumdar Department of Human Resources, National Institute of Bank Management, Pune, India
Purpose: What is the
knowledge gap addressed in
the journal article?
The purpose of this research is to address the approaches of organization and its orientation of strategy with
regards to Indian banking sector. Although, earlier research has only focused on the performance of the business,
organizational plan, and domestic forces yet, existing research is going to fill the gap by determining the strategic
arche sort of Indian banking.
Theory: Does the article use
a theoretical framework
related to Business
Strategy?
With the foremost selection of increasing market share and generating innovating products, the author has
projected matrix related to the new product, an approach associated with market share, and evaluates four
quadrants like finest performance, constraints associated with resources, gratification and low return.

Methodology: What
methodology has the authors
used to collect data?
A literature review is resulted in about 14 items and incorporates several aspects related to the orientation of
strategy. A planned questionnaire was designed to pool the views of managers of banks. The research depends on
responses gathered through 330 banking managers who are performing in different practical fields of banks in the
nation of India.
Findings and conclusion:
What were the findings and
conclusion of the article?
Through dynamic evaluation, 14 items can be classified into several key elements such as competition, cost,
innovation and need of the customer. With respect to the preference of approach, the verdict assesses that
response has provided an advanced rating for both new products i.e. 25% and market share i.e. 25%. It is
followed by rivalry i.e. 15%, service i.e. 13% and cost i.e. 16%.
What were the academic
and managerial
contributions made by the
journal article?
Future research needs to address approaches related to archetypes and needs to collect the larger belief of
customers. Bank manager will captivate to contrast their bank with the standard bank and healthier performers.
Another sector is the assessment of factor that leads to collect the sustainable doable advantageous in banking
with discovering the orientation of an approach that merits attentiveness in future.

Journal 5
Business Strategy _Assessment 2_ Journal Article Review Template
Title of the Article Rethinking sustainability strategies
Title of the Journal Journal of Strategy and Management
Date of Publication/Volume and Issue (2018), Vol. 11 Issue: 1
Author/s Names and Job Titles Steven Cavaleri and Kareem Shabana Department of Management & Organization, Central
Connecticut State University, New Britain, Connecticut, USA
Purpose: What is the knowledge gap addressed in
the journal article?
The aim of this investigation is to provide both theorist and practitioners with a conceptual
outline that associated with the sustainable strategy more nearest to porter generic strategy.
The key intention of using this approach is to build sustainability with fundamentally as a
succession of strategy.
Theory: Does the article use a theoretical
framework related to Business Strategy?
This research study integrates the amount of diverse line of research from the literature of
strategic management into contradicting instinctive approach to integrate the sustainability
into core business approach of the company. The prospect theoretical framework can be
executed prospectively in order to outline the new sustainable approaches. This can be also
implemented logically to understand the reason behind the stoppage of underperformance

in the scheme of sustainability.
Methodology: What methodology has the authors
used to collect data?
This research study assumes two theoretical frameworks projected to connect the business
approach to sustainability. These frameworks are originated to gain the awareness about
business approaches that created from the original discussion of the generic strategy of
porter and sources of competitive advantages.
Findings and conclusion: What were the findings
and conclusion of the article?
The conclusion is related to generating aspect related to insights and suggests the traditional
perspectives and incremental improvement sustainability performances. It also keeps the
prospect to avoid the strategic ambiguity in some companies. It relied on the core
approaches of firms.
What were the academic and managerial
contributions made by the journal article?
The prospect model and related foundation have a direct intention for the practitioners. It
enables the performers to choose road path to logically and deductively framing the
sustainability approach as per the existing business approach. The performer may delay
because of the inadequate extent of guidelines to make changes from operationally focused
sustainability approach rather than using harmonious and current business approaches.

References
Bapat, D. and Mazumdar, D., (2015) Assessment of business strategy: implication for Indian banks. Journal of Strategy and Management, 8(4),
pp.306-325.
Berman, S.J. and Hagan, J., (2006) How technology-driven business strategy can spur innovation and growth. Strategy & Leadership, 34(2),
pp.28-34.
Carroll, A.B., (2016) Carroll’s pyramid of CSR: taking another look. International journal of corporate social responsibility, 1(1), p.3.
Cavaleri, S. and Shabana, K., (2018) Rethinking sustainability strategies. Journal of Strategy and Management, 11(1), pp.2-17.
Parnell, J.A., (2010) Strategic clarity, business strategy, and performance. Journal of Strategy and Management, 3(4), pp.304-324.