Analyzing the Association between Business Strategy and Performance

Journal 1
Business Strategy _Assessment 2_ Journal Article Review Template
Title of the Article Strategic clarity, business strategy, and performance
Title of the Journal Journal of Strategy and Management
Date of Publication/Volume and Issue Vol. 3 No. 4, 2010
Author/s Names and Job Titles John A. Parnell
School of Business Administration, the University of North Carolina at Pembroke,
Pembroke, North Carolina, USA
Purpose: What is the knowledge gap addressed in
the journal article?
This research will analyze the association between the relations among strategy of
business with the performance and offering the specific emphasis on the combination of
approaches. It also evaluates the retailers in the United States but did not assess
companies in other countries and sectors. Prospect research focuses on the reproducing
the findings for legitimacy.
Theory: Does the article use a theoretical
framework related to Business Strategy?
This investigation describes the notion of transparency in the approach and also
facilitates the backing, which helps in U-shaped liaison, transparency between
approaches and organizational effectiveness.

Methodology: What methodology has the authors
used to collect data?
A survey analyses the approaches of business and number of projects were completed by
senior management by demonstrating 277 retail companies in the united state of America.
Findings and conclusion: What were the findings
and conclusion of the article?
The combined approach of business was associated with the superior performance in
some cases but not all the cases. Transparency between approaches is the extent where
individual strategy depicts the aim of implementing the strategy at the workplace. It is
highly associated with the performance of the company. Businesses use low or high
transparency between approaches in order to make rationale visible paradigm.
What were the academic and managerial
contributions made by the journal article?
A corporation can implement either only generic phenomenon like differentiation,
analyzer, low cost, prospectors, and defender or try to combine over two approaches of
business. In addition, porters and others have evaluated a combined strategy. It is
suboptimal because of intrinsic dealing in pure strategy. While some companies have
applied the combined strategy and act insufficiently, others may have acted with greater
success.

Journal 2
Business Strategy _Assessment 2_ Journal Article Review Template
Title of the Article How technology-driven business strategy can spur innovation and growth
Title of the Journal Strategy & Leadership
Date of Publication/Volume and Issue VOL. 34 NO. 2 2006
Author/s Names and Job Titles Saul J. Berman and Jeff Hagan
Saul J. Berman is a partner and Global Leader of the Business Strategy Practice of IBM
Business Consulting Services
Jeff Hagan is an Alliance Development Manager within IBM Business Consulting
Services
Purpose: What is the knowledge gap addressed in
the journal article?
This research study focuses on discovering how technology-driven business strategy can
urge the growth with innovation. This paper explores that different innovation based
approaches depend on the use of a distinct market and implements the integrated
technology rather than applying the advance aspect related to technology. It assesses only
automatic industry but did not focus on other industries.
Theory: Does the article use a theoretical Yes, the article incorporates the theoretical structure related to approaches of business

framework related to Business Strategy? such as IBM business consulting service analysis.
Methodology: What methodology has the authors
used to collect data?
In this paper, the Qualitative research methodology was used by the author in order to
gather the secondary facts and figures. In such way, an investigator has used a case study
of a strong company such as Motorola, Cisco, and IBM to gather the data.
Findings and conclusion: What were the findings
and conclusion of the article?
Technology-driven approaches to business can facilitate the rapid time to market with
reduces the chances of risk in technology. It can also reduce the bureaucracy in the
procedure of planning of strategy that may damage the improvement within a larger
company.
What were the academic and managerial
contributions made by the journal article?
Firms that are fast to analyze the prospect strategy may implement the technology-driven
approach of the company. The company needs to increase the awareness regarding the
principles of the market. It can build the rate of creativity in their sectors and also leads to
a destructive agenda.