Business Strategy Plan of Coca-Cola

Running Head: BUSINESS STRATEGY PLAN OF COCA-COLA
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COCA-COLA
BUSINESS STRATEGY OF COCA-COLA
System04121
8/12/2019

BUSINESS STRATEGY PLAN OF COCA-COLA
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Contents
Executive Summary...................................................................................................................3
About the company Coca-cola...................................................................................................4
Reasons of success of Coca-cola/ Success factors of the company...........................................4
There are many challenges faced by Coca-cola some of the challenges currently faced by the
company are:..............................................................................................................................5
Pestle analysis of Coca- cola:.....................................................................................................5
Social factors..........................................................................................................................5
Technological factors:............................................................................................................6
Environmental factors:...........................................................................................................6
Porters five force analysis of Coca-cola.....................................................................................7
Bargaining power of the suppliers:........................................................................................7
Bargaining power of the buyers:............................................................................................7
Threat of new entrants:...........................................................................................................8
Threat of substitute:................................................................................................................8
Competitive rivalry among the existing companies...............................................................8
Swot analysis of Coca –Cola......................................................................................................9
Strengths:................................................................................................................................9
Weakness of Coca-cola........................................................................................................10
Opportunity of Coca-cola.....................................................................................................10
Threats of Coca- Cola..........................................................................................................11

BUSINESS STRATEGY PLAN OF COCA-COLA
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Strategies for Coca-cola...........................................................................................................12
Strategic action plan for Coca-cola..........................................................................................13
Conclusion................................................................................................................................14
REFRENCES...........................................................................................................................16

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Executive Summary
This essays the following things The Coca –Cola Company is an Australian
multinational firm. The enterprise is a manufacturer, trader, and dealer of non-alcoholic
drinks. The business is well- known for the product Coke which was invented in the year
1889. Reasons for the achievement of Coca-cola/ Success factors of the company. There are
various success factors for Coca-cola. The first thing is licensed bottlers, the bottling
structure of coke provides the company with the opportunity to grow all over the world and
this thing also helps the company to serve large and diverse areas of the geographic market.
Another thing is brand recognition which one of the most important features affecting the
competitiveness of the company. The product Coca-cola is sold at a global level and
recognized as the best brand. Apart from this the issues with the company are demand loss
and water scarcity.
After this the external and internal analysis of Coca-cola is done which shows that in
the internal analysis one of the main issues that the company will face will be due to scarcity
of water and in the internal analysis the main issue would be the competition from the
company Pepsi as the taste is same along with the market share of both the companies. After
this, the company also discusses the strength, weakness, opportunity, and threats of the
company. Moving ahead the report discusses the strategy that the company should use in
order to be successful the company should use the differentiation strategy. Coca-cola should
follow the differentiation strategy lastly the report discusses the action plan of the company,
where several strategies and strategic management ways are discussed.

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About the company Coca-cola
The Coca –Cola Company is an Australian multinational firm; the company is a
manufacturer, trader, and dealer of non-alcoholic drinks. The company is well- known for the
product Coke which was invented in the year 1889. The headquarter of the company is in
Atlanta and it has functioned its arrangement of franchising since 1889. The company mainly
creates syrup concentrate, which is then vended to numerous bottlers through the globe who
hold high-class territories (Orlitzky, Siegel, & Waldman, 2011).
Statistical review of Coca-Cola: Everyone has caught of Coca-Cola, there are various
foundations that cite Coca-Cola as a billion-dollar product and that is not surprising when one
reflects it was rated by Interbrand as one of the most valued brands in 2017, based on a brand
worth amounting to 69.73 billion U.S. dollars. Coca Cola has a 42.8% market share of the US
carbonated drinks market. 3.1%. That’s the percentage of drinks that are consumed each day
that cascades within the Coca Cola brand. Coca Cola’s average revenue of $35.1 billion
places it as the world’s 84th major economy, having more worth than the whole populace of
Costa Rica. $74 billion. That’s the projected brand price of Coca Cola. In contrast, combining
PepsiCo, Starbucks, Red Bull, and Budweiser would bring a mutual brand worth of $50
billion. PepsiCo had 38% more revenue than Coca Cola, but Coca Cola produced $16 billion
more in carbonated drink incomes. The number of Coca Cola vending machines that are
projected to be on the planet today: 2.8 million. Coca Cola Company’s revenue share in
North America is 15.4% (Business Insider, 2017).
Mission: to revive the world in mind, body, and spirit. To stimulate moments of optimism
and happiness through action and brands. To generate value and make a change.