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Business Strategy Assignment - Virgin Media company
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Added on 2020-10-23
Business Strategy Assignment - Virgin Media company
Added on 2020-10-23
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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Analysing impact and influence of macro environment factors on Virgin Media and itsdecision making..........................................................................................................................1TASK 2............................................................................................................................................4P2 Strengths and Weaknesses of Virgin Media and their capabilities, structure and skill set....4TASK 3............................................................................................................................................6P.3 Porter's five force model.......................................................................................................6TASK 4............................................................................................................................................8P4 Applying scope of hypotheses, idea and models to decipher key getting ready for VirginMedia ..........................................................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
INTRODUCTIONBusiness strategy is a process to focus on their goals and targets that are used in theTelecommunication Company. It will analyse the whole business concept related on their factors.They main objective of this business strategies is to plan their new ideas and see which ones areuseful for the company benefits. It is the best approach to identify weakness and strengths ofVirgin Media. In UK, it is the fastest growing company that is expanding their business all overthe world. These companies are generating revenue of approx. 3.8 billion in 2017. There aresome strong competitors of this Virgin media company such as Vodafone, EverythingEverywhere and British Telecom etc. In Virgin Media, the internet and data are the biggestindustry in which the customers are interacting with other people and communicate with throughtheir mobile phones, tablets, laptops etc. TASK 1P1. Analysing the impact and influence of macro environment factors on Virgin Media and itsdecision making :Virgin media is a very popular company that provides services to customers and it is anetwork service provider company established in Britain with their HQ in Hook, Hampshire andsell their product in UK and Ireland. They generate 4.1 billion revenue every year and wasfounded in 2006. This company will provide services such as broadband, mobile phone and Wi-Fi services. There are some competitive companies like EE, Vodafone and other UK firms.Ansoff Growth matrix model is used to analyse the company’s internal and external factors thathas some impact in the Virgin media strategies. This company signed a deal with Sir RichardBranson that is playing an important role in the Virgin media business strategy.I) PESTLE Analysis ModelThere are many factors that are influenced with the Pestle Analysis in thetelecommunication industry. These factors are as follows: Political Factor: There are some challenging issues that are arising and the government providesthe idea to handle them from one person to another. There are some basic things that are used inthe internet and broadband services. They are also used as a career purpose to solve the problemregarding jobs as people upload their resume on the internet. They provide high internet services.1
Economical Factor: It can offer very expensive rates, Tax and interest that are totally affected tothe Virgin media telecommunication industry. In rural areas, it is very high rate for the resourcesand tower that are provided by the government. The new technology is explored in the market sothat it is the main factor for growth and development. Internet and social networking platformsare used in the business marketing. They create their own pages and advertisements on theinternet and digital marketing can play an important role in the whole business process. Most ofthe companies almost always hire those types of people who resolve the problem and providesthe customer services and can handle their campaigns.Social Factor: It is a very important factor in the Telecommunication industry because everyperson is using internet and mobile services. The customer will directly interact with their friendsand colleagues through the internet package. Sometimes, they face issues related to the products,purchase information etc. Technological Factor:The technology has been expanding in the whole business process andthese companies provide the advanced features like voicemail, ultrafast unlimited fibrebroadband, tv bundles etc. and they are also promoting their useful techniques. Most of thepeople are interested to use this kind of services. The Virgin Company will provide strongdevelopments in the computer industry, mobile phones and tv media boxes.Legal Factor: The legislation problem impacted the virgin company. These issues affected theVirgin Media industry. It is a very challenging part of the Virgin media and the market has beenexpanding their branches all over world. The company will enhance their productivity throughthis factor while increasing their growth. With the help of these techniques, many goals arefulfilled by the company. The main objective of this company to increase their product in themarket and can earn more profit.Environmental Factor: It is very important factor that can play an important role in atelecommunication organization. Virgin media has a role to provide the services to customer andthe customer are interacting to other people anywhere in the world. It is a very dynamic featureto control the level of quality. It is a very challenging part of this company to provide theservices also keeping in mind the climate change and global warming. Sometimes, heavy rainmay affect the network and connection are lost and this directly affects the companyprofitability.2
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