Business Strategy in Tesla
16 Pages4395 Words111 Views
Added on 2021-02-22
Business Strategy in Tesla
Added on 2021-02-22
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Business Strategy
ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Influence of Macro environment.................................................................................................3TASK 2............................................................................................................................................6Organisation’s internal environment and capabilities:................................................................6TASK 3............................................................................................................................................9Outcomes of an analysis using Porter’s Five Forces model........................................................9TASK 4..........................................................................................................................................11Apply models, theories and concepts........................................................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................15
INTRODUCTIONBusiness strategy is an statical and competitive moves and actions which is used by anorganisation to gain competitive advantage, strengthening performance and gain organisationalgoals and objectives. It majorly outlines the way business carried out various works andactivities to attain desired goals by put best efforts. With the increase in competitionorganisations gives more importance to business-strategy to become apparent and hugeenhancement in their proficiency. This report is based on Tesla which is an American automotiveand energy based organisation in California. It specifically work in electric car manufacturingbusiness and one of the market leader in the whole world. This report is based on the importanceof business strategy by using appropriate framework which influence on macro businessenvironment. It also includes the model to evaluate the internal business environment in contextof give organisation by using the Porter five force model assess the competitiveness of market.By applying kinds of models and theories devise strategic planning to gain optimum outcomes.
TASK 1Influence of Macro environmentMacro environment:Macro environment is an condition which existed as an whole as economy rather than fora particular region (Malerba and et.al ., 2015) . It is very much important for an organisation toevaluate the macro environment factors to build strategies and tactics to remain alwayscompetitive in marketplace. With the help of PESTEL environment organisation can determinefactors which affect on their business that are as follows:Mission and vision:Tesla mission statement is “to accelerate the transition with the help of sustainabletransport in the whole world”. The vision is to address all opportunities related to the renewableenergy to remain competitive in the marketplace for long time. Objective:The primary objective of Tesla is to generate and drive sales with the help of electric carsand build long term awareness by coordinating loyalty. PESTEL analysis:Respective model of external environment is very much important for an organisation asit helps to taken important decisions that are as follows:Political factors:Political factors refers to the policies of foreign trade, labour laws and environmentregulations and many more which directly affect organisational works and activities (Marx,2015) . . There are various kinds of changes occurs after the implementation of Brexit in marketof UK which directly influence profitability of Tesla. With the advent of Brexit some kind ofchanges occurs in the business such as disruptive business and occurs financial discrepancies andmany more factors. They have to encounter kinds of issues such as depression in automanufacturing industry, various kinds of new regulations and concerns related to new labourlaws and various kinds of safety regulations that directly affect on their business operations.Economic factors :In economic factors of a business consist of interest rates, credit terms and conditions,taxation and many other factors which directly influence organisational profitability andsustainability into marketplace. There are the close relationship in between the economy of a
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