Business Strategy: Macro Environment and Internal Analysis

BUSINESS STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1. Through Implement the actual framework of Macro environment which stimulus or
impact on organisation strategies perspective........................................................................1
LO 2.................................................................................................................................................4
P2. Having a analysation about the knowledge of Internal environment and capabilities of
providing organisation through using systematic approaches................................................4
LO 3.................................................................................................................................................6
P3. By Demonstrate the implementation of Porter’s Five Forces model to investigate the
competitive forces of the providing market sector in context of organisation.......................6
LO 4.................................................................................................................................................8
P4. To implies the optimum range of Theories, concepts and interpret with diverse strategies
planning as in context of organisation....................................................................................8
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
A business strategy is the procedure as it representation about the formulation and
implementation about the approach of business related aspects in different scenario or situations
on which it helps to scrutinize the information related to the organisation specification as well as
business environment as in internal and external factor (Prohnymak, 2018). The purpose of
Business strategy is formulated to making the proper business plan and accomplish the vision,
mission, core values and objectives in a systematic way where to competing within the
competitors on the basis of the decision taken in form of effective way through the achieving the
business goals. The importance of business strategy as it propounded by the business man or
entrepreneurs to improvised their business to assessment about the lacking flaws where it
restructured through significance of business method process (Papageorgiou and et .al.., 2020).
Introduction of the company
An IKEA Company is a well established multinational group that manufactured the
innovative home appliances, furniture, other home products which are basic assorted in personal
use is produced by IKEA. It is Swedish Origin Dutch Headquarter where here is having a branch
operation office in United Kingdom which handles the factory and manufactured home
appliances and further retail products scrutinize in the better way. The venture established at the
year of 1943 as in 28 July, where number of workforce in all over the international branches are
2,11,000 connecting with IKEA company to making its growth better and setting a optimum
benchmark.
LO 1.
P1. Through Implement the actual framework of Macro environment which stimulus or impact
on organisation strategies perspective.
The background of Macro Environment is to speceify that all over market segmentation
as well as opportunity which scrutinize by company context to mapped the challenges,
advantages or disadvantages through internal and external assessment on the basis of scope and
opportunity. According to this there is elaboration of mission, vision and objectives about the
IKEA company that makes this firm very effective and most preferred by consumer perspective.
IKEA Company Mission, Vision and Objective.
1

Mission: The mission of IKEA venture is “Our business idea supports this vision by offering a
wide range of well-customized, functional home furnishing products at the prices are economic
range for people can easily afford that”.
Vision: The vision is “To making creative in better way of people’s life in different manner”.
Objectives: The purpose of long term targets achieve, facilitates the sense of direction by
procuring the actual formation of aim of the company where eth workforce and working
compliances pursues according to the systematic manner (Estelami and O'Connor, 2019). They
provides high quality of product which is having long perspective of durability in long term
aspects.
PESTLE Analysis of IKEA Company
The framework of Pestle analysis is scrutinize the theory of macro environment where it
defines the organisation opportunities and challenges through political, Economical, Social,
technological, Environmental and Legal perspective that represent the IKEA company objectives
scope for fulfilment aspect.
 Political : The specification of political factor is describing about the formation and
reconstructing the government regulation and polices in context of organisation work
aspect as well as it supports the rules and regulation on which each individual company
has to abide the terms. It involves the political influence stability, not having an existence
of corruption as all thes factor and rest of others are compiled and represent the outcomes
which has to be generate in an work discipline manner. On the perspective of IKEA
Company, as they regulates their business in United Kingdom region where the rules and
regulation are strictly follows according the UK governance with all respective
companies where the job generating(employment) is essential and which it allows the
benefits internally. The rules and regulation of United kingdom are in rigid and
vulnerable where the challenges also active through Brexit market whereit will not allows
the outsider business transciations like Germany, Zurich etc.
 Economical: The framework of economical factor is propounded overall activities
which comes under economic background as it regulates through market influences as it
2