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Business Strategy

17 Pages1122 Words67 Views
   

Added on  2023-01-12

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This presentation discusses the strategic planning and management of Tesco, a multinational groceries brand. It explores different models and strategies that Tesco can use to gain a competitive advantage in the market.

Business Strategy

   Added on 2023-01-12

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Business Strategy
Business Strategy_1
Table of Contents
Introduction
Strategic planning for Tesco by application of different models
Strategic Management Plan
Interpretation of information and data
Conclusion
References
Business Strategy_2
Introduction
Business strategy can be defined a set of actions that can be used by businesses
to attract customers, remain competitive and increase their overall sales. It
guides a business on how can it reach its goals and objectives in the most
efficient way possible. Organization chosen for this presentation is Tesco, which
is a multinational groceries brand headquartered in England. The company was
founded in the year 1919 by Jack Cohen in Hackney, London.
Business Strategy_3
Strategic planning for Tesco by application of
different models
There are different strategies that businesses can use in order to attain their
goals and objectives effectively. These strategies can help the respective
organization, i.e., Tesco to attain desired results. The strategic model for
the company by using different theories is explained below-
Porter’s Generic Strategies
Bowman’s Strategy Clock
Business Strategy_4

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