Business Strategy INTRODUCTION
Added on 2021-01-01
17 Pages5010 Words77 Views
Leadership Management
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Business strategy
Table of ContentsINTRODUCTION.....................................................................................................................................3TASK 1....................................................................................................................................................3Analysis the impact and influence the macro environment on an organisation...............................3TASK 2....................................................................................................................................................7Assess on organisation's the internal envelopment and capabilities................................................7TASK 3..................................................................................................................................................12Evaluate and apply results by using Porter's Five force model.......................................................12TASK 4..................................................................................................................................................14Apply models, theories and concept to assist with understanding................................................14CONCLUSION.......................................................................................................................................16
INTRODUCTIONBusiness strategy refers a effective combination of all decision to take or act ofperformance which is performed by business. For accomplishing goals of business and secureat competitive position. It is backbone of business and show roadmap which help to lead thedesired goal and objective (Ramdani and et.al., 2018). The present study is based on the “BPOIL company” which is the British oil and gas company. The company is currently face bigchallenge in meeting the demand and need of the stakeholders. The study lays emphasis onanalysis impact and also to influence of micro environment of organisation and its businessstrategy.Report will assess by the internal environment and its capabilities of company byuses the appropriate frameworks. Study will measure and applying by the porter's five forcemodel for evaluate competitive force of the given market sector for the organisation. It willalso highlighted by the range of concept, theories and models for strategic planning for theorganisation. TASK 1Analysis of organisation's macro environment.The BP oil/gas company is growing advantaged in the upstream. The company is designedtheir strategy to meet dual challenges by using technology, energy which is more productivein new ways this help to meet the expected rise in the demand. The meaning of strategy and its role to achieve goals and objective of company.The strategy action plan to design for achieving effective and valuable long term goals andobjective of the firm. It is the high level plan to achieve one more goals to under thecondition. This have roles and responsibilities to achieve goals and objective are as follows:This provide proper direction to the company for promote action which are related tothe goals and objective of firm. Then strategic planning is the direction of the work and growth of the business. This plan is provide the effective and valuable motivation to the BP manager forachieve gaols and objective of company.
Strategy of business is play an important role at organisation for achieving goals andobjective of organization. This plays role in operation management/function, it make the bestuse of its resource. With the help of strategy, company manager are use proper resources atright place and time without consuming time. It is the effective and valuable for the businessand its growth. Business strategy is effective and valuable for growth and this have needs agood strategy to develop the actual business model and decisions. There are mentioned the different strategic planning techniques for analysis the macroenvironment are as follows:The macro environment analysis helps to find out the external force that is affect to companyand its growth production and sells of this. It is concerns with the PESTEL analysis likeeconomical, political, technological, legal, social, and environmental factors which are affectto the business and its growth at marketplace. The PESTEL analysis are as follows:Political factor The political factor refers a government policy a degree of the intervention ateconomy growth. This includes the trading policies, inter-country relations, lobbying, taxpolicy, environmental, labour law and so on. For example: national commission increases onthe BP oil and gas company (Spiler, Kvrgic and Vujadin, 2016). In this case company have topay extra commission to government by this company is affect but it decrease the it can beeffective and beneficial for the company. This shows the highest intervention to thepoliticians in business. The evidence in this case a royalty rate to find stronger government byhead of department UK's government. In this company pays the extra commission by this itimpact to the business and its growth of business. Economical factor The economical factor affect to business world or national economy of environmentalbusiness is runs. For example: the economy is supported to the fundamental by its oil and gasindustry market producer. This industry is faced increasing demand with high rate in fossilfuels like replacement and nuclear of market industry which is restricted comparativecontribution. The energy is growing and replacing the total energy production and and itsgrowth work. Other hand, fossil fuels demand is decrease then company face problembecause by this supply of product is low. Social factor
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