Business Strategy

BUSINESS STRATEGY

A. Following table shows the mission, vision,
goal, objective and core competence of TNT:
Definitions Identification Brief explanation
Mission:  To exceed customers’ expectations
in the transfer of their goods and
documents around the world,
 Deliver value to our customers by
providing the most reliable and
efficient solutions through delivery
networks,
 Seek to lead the industry by
instilling pride in our people,
creating value for our stakeholders
and sharing responsibility around the
world.
TNT wants to make its brand name in
such a way so that customer can easily be
connected and they can provide or deliver
sufficient services to them. And they also
want to increase the number of
stakeholder by creating value in the
market.
Vision: To provide best services in the
entire world with customer
satisfaction, teamwork and
supporting staff.
In short they wanted to provide best
delivery services to the customers.

Cont.
Goal:  Efficiently transferring goods and
documents, providing customer
satisfaction and behaving
responsibly.
The goal or aim is supporting to the
mission of TNT.
Objective:  Answer 85% calls from customers
within ten seconds.
 To improve TNT’s carbon efficiency
by 45% by 2020 (measured against
the 2007 baseline).
Core competence: The strategic planning of TNT express is
very static and worthwhile. They involve
employees into this process for making it
more effective.

B. Considerable factors when formulating
Strategic plans for TNT
Every single business unit on this entire globe formulates strategic plans. But
many of them fail to implement the strategic plans properly. TNT considers certain
factors while planning for strategy. There are five factors which affects at the time
of developing strategic planning. The factors are as follows:
• Engagement
• Communication
• Innovation
• Project Management
• Culture

C. Effectiveness of strategic business techniques
Some of the techniques of strategic business which make it effective are as follows:
• BCG Growth-Share Matrix :
The BCG Growth-Share matrix is a portfolio planning model for preparing suitable
strategy. It is based on market growth and market share relative the largest competitor;
therefore it is called as ‘growth-share’. The matrix has given below:

Cont.
• Scenario planning :
Scenario planning is also called as contingency planning. It is a organized and
structured way of thinking for the future which is done by every organization like TNT.
The process of scenario planning or analysis involves:
• What are the probable conditions or events in future?
• What would be their effects or consequences?
• How to respond and take benefit from them?
These questions are to be considered for scenario planning by the organizations
for developing strategies.

REFERENCES
Scholes, M. S., 2015. Taxes and business strategy. Prentice Hall.
Teece, D. J., 2010. Business models, business strategy and innovation. Long range
planning. 43(2). pp.172-194.
Astrachan, J. H., 2010. Strategy in family business: Toward a multidimensional
research agenda. Journal of Family Business Strategy. 1(1). pp.6-14.
Verbeke, A., 2013. International business strategy. Cambridge University Press.

Thank you !!