Business Strategy

BUSINESS STRATEGY

A. Following table shows the mission, vision,
goal, objective and core competence of TNT:
Definitions Identification Brief explanation
Mission:  To exceed customers’ expectations
in the transfer of their goods and
documents around the world,
 Deliver value to our customers by
providing the most reliable and
efficient solutions through delivery
networks,
 Seek to lead the industry by
instilling pride in our people,
creating value for our stakeholders
and sharing responsibility around the
world.
TNT wants to make its brand name in
such a way so that customer can easily be
connected and they can provide or deliver
sufficient services to them. And they also
want to increase the number of
stakeholder by creating value in the
market.
Vision: To provide best services in the
entire world with customer
satisfaction, teamwork and
supporting staff.
In short they wanted to provide best
delivery services to the customers.

Cont.
Goal:  Efficiently transferring goods and
documents, providing customer
satisfaction and behaving
responsibly.
The goal or aim is supporting to the
mission of TNT.
Objective:  Answer 85% calls from customers
within ten seconds.
 To improve TNT’s carbon efficiency
by 45% by 2020 (measured against
the 2007 baseline).
Core competence: The strategic planning of TNT express is
very static and worthwhile. They involve
employees into this process for making it
more effective.