Business Strategy Assignment– Royal bank of Scotland

Business strategy – Royal bank
of Scotland

Executive summary
Business strategy is the process in which include organisational mission, vision,
objectives, policies, plan which are designed to achieve its goals and targets. It helps in
allocating resources in effective manner for particular projects and programs. Strategic
management is high level of managerial activity that are typically planned, guided by top level
management such as Chief executive officer, board of director and implemented by senior
executives. This report is based on royal bank of Scotland which is one of the retail banking
subsidiaries of The Royal Bank of Scotland Group plc, that together with NatWest and Ulster
Bank. It has around 700 branches throughout England and Wales. Its headquartered in
Edinburgh, Scotland, UK. This company deals in finance and insurance sector as well as
consumer and corporate banking. In this regards, RBS should adopt best strategies for competing
with competitors and reduce interest rates for attracting more customers towards banking
services.
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Table of Contents
Executive summary .........................................................................................................................1
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Background.................................................................................................................................3
Strategic direction of Royal bank of Scotland............................................................................4
Evaluation of organisation's strategy..........................................................................................8
Recommendations.......................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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