Business Strategy: Impact of Macro Environment on Sainsbury and Strategic Management Plan

Business strategy

Contents
INTRODUCTION ..........................................................................................................................4
TASK...............................................................................................................................................4
Applying appropriate frameworks analyse the impact and influence of the macro environment
on a given organisation and its strategies....................................................................................4
Critically analyse the macro environment to determine and inform strategic management
decisions.......................................................................................................................................7
TASK 2............................................................................................................................................8
Analyse the internal environment and capabilities .....................................................................8
Critically evaluate the internal environment to assess strengths and weaknesses ....................10
TASK3...........................................................................................................................................11
Learner Name ID
Programme Name Pearson BTEC Higher National Diploma in Business Management
Unit Number and Title Unit 32 – Business Strategy
Credit Value Unit Level
Academic Year Cohort
Assessor
Project Title Strategic Management Plan
Issue Date
Submission Deadline
IV Name
IV Date
Statement of Authenticity:
I certify that the work submitted for this unit is my own and the research sources are fully
acknowle

Applying Porter’s Five Forces model evaluate the competitive forces ....................................11
M3 Devise appropriate strategies to improve competitive edge and market position ..............12
TASK 4 .........................................................................................................................................13
Applying a range of theories, concepts and models, interpret and devise strategic planning . .13
Develop a strategic management plan.......................................................................................15
CONCLUSION .............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Business strategy is referred as the set of various competitive actions and moves that are taken by
the organisation for attracting large customer base, strengthening business performance gain
competitive advantages and attain defined goals and objectives in best possible manner. it is the
roadmap or outline that guide business to perform operations in order to attain desirable
outcome. Generally, it is also the part of strategic management that contains various activities
like developing and executing business goals and objectives and take decisions after evaluating
factors of business environment. Is the combination of different actions and decisions that are
required to accomplish business objectives in efficient manner in order to maintain effective
competitive positioning in market place (Blank, 2019). At different level of business various
strategies are developed by the organisation such as corporate level, business level and functional
level. in this report chosen organisation is Sainsbury formed in the year of 1869 by John James
Sainsbury. Sainsbury is the second largest supermarket chain in United Kingdom. It is
multinational grocery retaining organisation which headquarter situated in London, England,
UK. The report covers pestle analysis that includes various external environment factors. SWOT
analysis that facilitates organisation to analyse its capabilities and insufficiencies is mentioned.
Furthermore, porter’s five forces model and other strategies that help business to maintain
competitive positioning in market place are mentioned in this project report.
TASK
Applying appropriate frameworks analyse the impact and influence of the macro environment on
a given organisation and its strategies
Business environment consist various internal as well as external factors that impact or
influence business decision-making process and strategies in positive and negative manner.
Sainsbury organisation conducts depth research to analyse these factors and their impacts on
business performance and functionality. Factors of macro environment are mentioned below:
Pestle analysis:
PESTLE analysis is referred as the strategic framework in is used by the organisation to
analyse external business environment factors. Sainsbury takes decisions after proper analyse of
each and every factor and macro environment that enable business to gain competitive