Strategic Business Marketing Plans Theories of Tesco : Report

Added on - 06 Jan 2020

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INDIVIDUAL WRITTEN REPORT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Organisation profile...................................................................................................................3Strategic theory...........................................................................................................................3Critical analysis...........................................................................................................................4CONCLUSION................................................................................................................................9
Illustration IndexIllustration 1: Value chain analysis..................................................................................................7Illustration 2: Anshoff matrix..........................................................................................................9
INTRODUCTIONStrategic models are used to develop effective business strategies for managingorganisation. They help the corporation to achieve goals and objectives of corporation in thespecific industry (Condorelli and Galeotti, 2015).The present report describes about strategictheories to take effective decisions for the organization. In addition to this, it emphasizes oncritical evaluation of strategic models for the corporation.MAIN BODYOrganisation profileTESCO is a retail organization which provides optimistic products and services to itsconsumers in United Kingdom. Corporation was founded in 1919 and its head quarter is situatedin Welwyn garden city. Organization has spread its operations in 12 countries like Europe,America as well as Asia etc. In addition to this, corporation has many businesses such asretailing of books, electronics, furniture, clothing, toys, petrol and software,financial services,telecoms as well asinternet services (About us.2016). TESCO is a leading organisation whichhas largest consumer stack as comparison to other competitors like ASDA and Mark andSpencer. Management of organisation has 50000 employees to handle its retail operations in theworld.Organisation also uses effective promotional strategies like social media, television, radioas well as newspapers to promote its new and existing products in various areas. Along with this,management of TESCO provide effective discount strategies like card membership, seasonaldiscounts as well as coupons to the consumers. Further, organisation also conducts many types ofcharity function, donation camp as well as corporate social responsibility activities for welfare ofpeople (About us.2016). Brand value and image of TESCO organisation is better as compare toother rivals in the retail industry of United Kingdom.Strategic theoryFor developing strategic business strategies, management of corporation can considervalue chain analysis as well as Ansoff matrix. These approaches can help the organization todevelop and achieve its marketing objectives in the market. With help of value chain analysis,organization can provide effective value to its consumers (Dutta and Jackson, 2013). Thisprocess can aid corporation to increase frequency of customers which can provide effective helpto earn effective profit in the market. In addition to this, Anshoff matrix is a strategic planning
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