Business Strategy

This presentation discusses the factors and techniques involved in formulating a strategic business plan. It explores the impact of internal and external factors on strategic planning and highlights the importance of core competencies, missions, objectives, and goals. The presentation also introduces effective tools like SWOT analysis and project feasibility. The conclusion emphasizes the significance of strategic planning for business success.

Business Strategy

Table of Content
 Introduction
 Business missions, objectives, goals, vision and core
competencies
 Factors that considered in formulating strategic plan
 Effectiveness of techniques
 Conclusion
 References

Introduction
An organisation prepares a business strategy for making the
business process successful and company prepares it for
the long term purpose In this presentation mentions about
some factors which can impact on formulating the strategic
business plans. Under this presentation also discuss about
the core competencies, mission and objectives of company.

Business missions, visions, objectives,
goals and core competencies
The business organisation formulates the strategic for doing
its activities and achieving the organisational goals in a
specific time period. Before making the strategy it is
necessary for the company is to make a plan. The FTP
business organisation is a retail firm in the United
Kingdom.

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Vision- It means that what FTP company wants to in future
and it shows the benefits and the development of an
organisation. Vision is related to the future prospect of
company. It is developed for the long time and also for
the future activities and the operations of business.

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Core competency- It is the strength of an organisation that
is helpful in accomplishing the aims and goals of
company. It helps in maintaining the trust in consumer's
mind to made the products famous in the market.

Factors that considered when formulating
strategic plans
The success of the business is
depend on the strategic
planning of FTP business
company. It is the duty of
the top management is to
formulate the effective
business related strategy and
also making the plan.

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External factors- The components of this factors impact
from outside of an organisation. In this includes
technological, political,economical, social, legal and
environmental. These all are not under the control of the
FTP company.

Effectiveness of techniques used
The mission and the formulation of goals and objectives is
the most effective fundamental for the business. The
strategic planning is related to the vision, goals, mission
and the objectives of company which are helpful in
accomplishing the goals and aims of business in a
successful and the effective manner.

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SWOT analysis- It is the main
and the effective tool. With the
help of this the management
can determine the strengths and
weaknesses of this company
and also know about the threats
and opportunities at the market
place.

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Project feasibility- With the help of this type of tool,
company can know the efficiency and effectiveness of the
project and also evaluate that the project is profitable or
not.
These all are the techniques are beneficial and also helpful
for FTP business firm for developing the strategic business
plan in a proper and effective manner.

Conclusion
It has been concluded from the above presentation that there
are two main factors external and internal both impact on
the strategic planning. The FTP business organisation use
some good and effective tools and techniques at the time
of developing the strategic business plans.

REFERENCES
Spender, J. C., 2014. Business strategy: Managing
uncertainty, opportunity, and enterprise. OUP Oxford.
Peteraf, M., Gamble, J and Thompson Jr, A., 2014.
Essentials of strategic management: The quest for
competitive advantage. McGraw-Hill Education.

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