Business Strategy | Sony Company

11 Pages2804 Words263 Views

Added on 2019-12-28

Business Strategy | Sony Company

Added on 2019-12-28

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BUSINESS STRATEGY

TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................1TASK 2............................................................................................................................................1a. Possible alternative strategies relating to substantive growth, limited growth orretrenchment................................................................................................................................1b. Justification the selection........................................................................................................2c. The roles and responsibilities of Sony staff (functions or individuals, as appropriate)involved in strategy implementation...........................................................................................3d. Level of resource requirements...............................................................................................4e. The contribution of SMART objectives..................................................................................5CONCLUSION ...............................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTION Business strategy is termed as the action plan or a structural set of activities which isplanned and formulated by an organisation, for achieving the objectives and attain high profitresults. This strategy specifies the mission, vision, aim, objectives and core competencies of theorganisation that further facilitate the management in determining a perfect direction for thebusiness. It is beneficial for the company to identifying, evaluate and assess all the factorsresponsible and addressable for influencing the working and the activities of the business (Teece,2010). In that case, the report is providing information about the business strategies which can beused by the Sony Mobile Communications for attracting the customers and expanding its marketin international countries.TASK 2a. Possible alternative strategies relating to substantive growth, limited growth or retrenchmentIt is ascertained that Sony is one of the leading phone manufacturing company in theirmarket. They are highly focused on attracting the customers by providing them the new source ofinnovation and advancement in the technology they use for communicating and entertainingthem (Montgomery, 2011). The aim of the company is to improve the customer relation bysupplying them with the best method of connecting as well as enjoying the gaming world. The best alternative strategies which can be used by Sony Mobile Communications foraccomplishing their mission, vision and objectives are:Market entry – It is addressed that the mobile market is expanding its boundaries in allover the world. This expansion is generating more customers for the telecommunicationsector. Hence, the company should take advantage of such opportunity to develop itsmarket and expand their business in overseas country as well. India and China isdetermined as the new emerging market for mobile industries (Oltra and Luisa Flor,2010). Most of the people are now adopting new technologies and showing interest inimported products. This factor is highly beneficial for the company for achieving theirobjectives. Substantive growth – This strategy directs the company's efforts on increasing theirmarket share and rising the growth among the customers, by engaging the company insome new business.1

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