Business Strategy - Volkswagen: Mission, Vision, Objectives, Goals

This presentation explains the mission, vision, objectives, and goals of Volkswagen and the factors impacting their strategic planning. It also discusses the techniques used in developing a strategic business plan.

Business Strategy
[Strategic business plan]

Table of Content
Points discuss in presentation
Introduction
Business mission, vision, objectives, goals and core competencies inform
strategic planning
Factors considered when formulating strategic plan
Techniques which used in developing strategic business plan
Effective judgment about value to business plan of mission statements,
vision statements
 Explain and then evaluated the key techniques available to the business
References

Introduction
This presentation will explain the mission, vision,
objectives and goals of the Volkswagen and also
provides the factors which are impacting on the
company strategic formulation of plan for the future
development.

Business mission, vision, objectives, goals
and core competencies inform strategic
planning
The Volkswagen must consider must framed flexible
strategic decision for their company which aims at a
gaining the goals and completing the target settled
by them.
 Mission: The mission of the Volkswagen explains
the image of their business and the target set by them
for reaching to the success level.
 Vision: The Volkswagen mission details about the
growth level in their business and how to do more
improvement in their business.

Continued...
 Goals and objectives: The Volkswagen attains to get
maximum sales and gets a high rate of profit level and
providing satisfactory services to their customers.
 Core competencies:The Volkswagen works on their
various tools and performing the actions with
advanced equipments to survive in the competitive
world.

Factors considered when formulating
strategic plan
There are certain factors that need to be considered at the time of
formulating the strategic plans. The factors are:
 Communication- The strategic planning can be successful
when there is a healthy communication between all the levels
from top to the operational making aware them about the
strategic planning.
 Culture- The organisational culture contains various factors
such as the attitudes of the employees, beliefs, values and
behaviour against each other.

Continued...
Environmental factors- The Volkswagen must try to cope
up with the changes in the environment and adapts
certain changes in their working which also leads for the
betterment in the work performance and helps in
surviving for longer term in the competitive world.

Techniques which used in developing
strategic business plan
Some of the most significant techniques
are here which can be used by the
company in the strategic business
plan:
BCG matrix- The BCG matrix is also
called by the growth matrix. The BCG
matrix is mainly based on the product
life cycle theory which helps the
business in identifying the most
suitable appropriate strategies and a
certain level which should are
required to particular business unit.

Contd...
GE MCKinsey matrix- This
model mainly highlights towards
the industry sector and the
business unit strength. They
include the nine cells and deals
within the certain types of
variables and are determined by
evaluating the criteria and
executing the value of each and
later multiplying the value with
the determined factors.

M1 Effective judgment about value to
business plan of mission statements, vision
statements
The business aims at achieving the maximum rate of profits
and doing the large number of expansion in the business.
For running the business successful the vision, missions
are stetted which leads to set up an performance standard
and aims at achieving the particular target settled. The
goals are the benchmarks fixed up the company to reach a
certain success level.

M2 Explain and then evaluated the key
techniques available to the business
The business performance and techniques are based on
certain parameters. They are deepened on the certain
model. The BCG matrix plays an important role in the
business. It provides a blue print for the business and
helps in identifying whether there is requirement of the
investments in the business or requires to do discontinue
the business activities.

References
Phapruke Ussahawanitchakit, P.I., 2011. Internet Srategy of E-
Commerce Businesses in Thailand. International Journal of
Business Strategy, 11(1), pp,47-66.
Hirschinger, M., 2016. No Vehicle Means No Aid–A Paradigm
Change For The Humanitarian Logistics Business Model. In
Essays on Supply Chain Management in Emerging Markets (pp,
43-64). Springer Fachmedien Wiesbaden.
Park, C.K., 2014. The Characteristic of Enterprise Groups and the
Demand-Supply Relation Analysis in the Korea Solar Energy
Industry. Journal of the Korean Solar Energy Society, 34(4),
pp.83-90.

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