BUSINESS STRATEGY - Strategic Planning for Aldi

BUSINESS STRATEGY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
a) Provide an assessment of the extent to which Aldi’s missions, visions, objectives, goals,
core competencies inform strategic planning..............................................................................1
(b)Analyse the factors to be considered by Aldi while formulating its strategy.........................4
(c) Evaluate the effectiveness of techniques used when developing strategic business plans.. . .5
(d)Carry out an organizational audit for ALDI and provide an analysis of their current strategic
position........................................................................................................................................7
(e)Carry out an environmental audit for ALDI showing both micro and macro environment....9
(f) Assess the significance of stakeholder analysis for ALDI when formulating new strategy.
Explain why stakeholder analysis is important when formulating a new strategy and support
the answer with justifiable reasons............................................................................................12
(g) Using the research and information collected about ALDI, present a new strategy ALDI
can follow..................................................................................................................................14
(a) Identify a market (new or existing) and analyze the appropriateness of suitable strategy for
ALDI in relation to substantive growth, limited growth or retrenchment. You will need to
make a case for at least one of the three strategies mentioned..................................................16
Part 3 – Strategic Implementation.................................................................................................18
(a)Assessment of roles and responsibilities involved in implementation of strategy................18
(b) Provide an analysis of the resource requirements for the implementation of the strategy.. 18
(c) Evaluate how the use of SMART targets (give examples) can contribute to achieving the
strategic objectives.....................................................................................................................19
CONCLUSION..............................................................................................................................21
REFERENCES..............................................................................................................................22

LIST OF TABLES
Table 1: SWOT of Aldi...................................................................................................................8

LIST OF FIGURES
Figure 1: Strategic planning cycle...................................................................................................1
Figure 2: Organisational objective planning....................................................................................3
Figure 3: PESTLE analysis..............................................................................................................4
Figure 4: BCG matrix......................................................................................................................5
Figure 5: SWOT analysis of Aldi....................................................................................................8
Figure 6: Pestle factors....................................................................................................................9
Figure 7: Stakeholder analysis.......................................................................................................13

INTRODUCTION
What an organisation currently has in terms of position, value, sales and core competencies, what
the organisation wants to have in future, these are the questions that are really important to
analyse while planning the strategy and its implementation. Business strategy is something that
indicates the path to the organisation for achieving its goals and an appropriate strategy and its
proper implementation gives a strong position to the company in terms of market and name. In
this assignment the all related aspects regarding formulation, evaluation and implementation of
strategy is considered with the help of case study of Aldi.
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Part 1 evaluating the strategy
a) Provide an assessment of the extent to which Aldi’s missions, visions, objectives, goals, core
competencies inform strategic planning.
Figure 1: Strategic planning cycle
(Source: Framework for strategic planning, 2018)
Strategic planning – it is the process of searching out the future with its current resources and
the planning of those resources in the way so these can be utilized in appropriate and correct
manner to achieve the final goal of the organisation with growth.
Mission – mission statement provides the reason behind the existence of the company with the
purpose of the company. It can be defined as overall purpose of having current capabilities of the
company with the help of those capabilities the company serves as Aldi’s mission statement is
just one liner as “Spent a little, Live a lot”, but it shows its capability to serve more with fewer
prices (Christopher, 2016).
Vision – Aldi’s vision statement as ‘Top quality at incredibly low prices- Guaranteed” puts
emphasis on its promise to offer the good quality in low price in future with surety it can be
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