Business Strategy: Impact of Macro Environment, Internal Analysis, Porter's Five Forces, and Strategic Planning

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Added on 2022/12/16

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This document discusses the impact of macro environment on business strategies, analyzes the internal environment and capabilities of Starling Bank, evaluates competitive forces using Porter's Five Forces, and devises strategic planning for the bank. It covers topics such as PESTEL analysis, structure, resources, capabilities, skills set, and various strategic planning models.

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Business Strategy: Impact of Macro Environment, Internal Analysis, Porter's Five Forces, and Strategic Planning

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