Business Strategy: Impact of Macro Environment, Internal Analysis, Porter's Five Forces, and Strategic Planning

Business Strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK .............................................................................................................................................3
P1 Applying appropriate frameworks analyse the impact and influence of the macro
environment on a given organisation and its strategies..........................................................3
P2 Analyse the internal environment and capabilities of a given organisation using appropriate
frameworks.............................................................................................................................5
P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market
sector for an organisation.......................................................................................................6
P4 Applying a range of theories, concepts and models, interpret and devise strategic planning
for a given organisation .........................................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Business Strategy is a type of plan which is implemented by management of a company
to secure competitive advantage in the market. Business strategy can be defined as the action or
the decisions which suggest the employees to the objective of the business through which it can
get a good position in the market. Business strategy helps in getting the knowledge about the
sketch of assumed image, the goals and in which direction the organisation have to move
(Abdelaal, 2018). This is a formula which is applied by the firms to take action on the going
business. Starling Bank is a digital challenger This organisation is giving its best performance in
getting best customer satisfaction by using business strategies. These strategies help the
organisation for achieving effectiveness, utilising the opportunities, mobilising the resources,
meeting the challenges, threats and many more things which comes while running a business.
This assignment includes the influence and the impact which the macro environment has on the
chosen organisation. Further it will include internal environments and external environmental
factors. In last the assignment includes different theories and concept strategic decisions on the
Starling bank.
TASK
P1 Applying appropriate frameworks analyse the impact and influence of the macro environment
on a given organisation and its strategies.
To analyse impacts and influence of the macro environment Starling bank use PESTEL
analysis. PESTEL is described such factors -
 Political Factor- The political factor which is affecting the Starling in present time as
effectively that figured the Brexit to uncertainty get delaying the expansion of the Europe
in the banking sector industry. The government or administration structure affect the
banking sector by their laws and rights of duties. It will also involve the corruption in the
political parties or any particular state of legislative laws like tariffs, political stability and
many more. It will also mannered the industry that are vulnerable to their political
manner in the sector of banking industry.
 Economic Factors- Economic factors are the study of every economic performance,
which includes exchange rates, economic growth, interest rates etc. the purchasing power

of customers and could possibly change supply and demands models in the economy. As
starling is working on such factors to get the proper rotation of cash flow so can get far
from the getting affected.
 Social Factors- Staling bank is the organisation which is prepared to take digital banking
services with the flexible features (Baumgartner, 2019). The bank itself running to make
more mobile branches and even it is having smaller carbon footprints then other banks.
The bank is also becoming paper less as its all accounts are done in the applications and
can be completed in minutes. Trust and security is the necessity for the customers to get
familiar to bank so its a major point should be taken seriously by banks. Starling is giving
its best by having more digital and cash less transactions, its helping the customers and
they are easily trusting on it.
 Technological Factors- The starling bank offers the predictive intelligence and the
commercialization of the source of the information and data as adequately. It also
maximises the flow of cyber security and safety that will help the bank to operate their
function as effectively. technology is varying and the consumers are managing their
funds that banks offers them witness the accounts, transfer the funds and pays bills on
their smartphones just because smart phone can scan the cheques and the bank can find
their location too by their transfers. As also the banks are also utilising such technologies
in the workplace for telecommunication in the effective meeting.
 Legal Factors- It allows the open banking terms and regulations in UK and Europe that
generate the source and the function of the data and information protection regulation in
Europe that concentrates on the business. The Starling banking follows the strict and
operative rules for follows the strict laws in the respect of the privacy, consumer laws and
trade structure to fix the manner of the framework in the bank. The structure allows the
required manner in the bank to get allocated their international or multinational user in
industry. They focus on their duties and ethics or their relations with their consumers.
 Environmental Factors – The Starling bank concentrates on the environmental and their
sustainability to get increase their consumer’s loyalty and terms of values. With the use
of technology, they can use mobile apps and get reduce the use of the paper in the
banking industry that will directly segment the branch to manage such affairs to get