Pestle and Swot Analysis Tesla
Added on 2021-02-19
14 Pages3751 Words361 Views
Business DevelopmentLeadership ManagementEnvironmental SciencePolitical Science
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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Impact and influence of macro environment on Tesla......................................................1TASK 2............................................................................................................................................4P2 Internal Environment and capabilities to using suitable framework.................................4TASK 3............................................................................................................................................7P3 Evaluation and application of Porter's Five model...........................................................7TASK 4............................................................................................................................................8P4 Application of models, theories and concepts...................................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONA business Strategy can be defined as the combination of all the decision taken andactions performed by the business to acquire the company goals and to secure a competitiveposition in the market (Prajogo, 2016). The report based on Tesla, which was founded in 2003 bygroup of engineers. Tesla develop not only electric vehicles but also infinitely scalable cleanenergy generation and storage products. The company based of America and objective of thecompany to manufacturing best car in its class in each category. The vision of the company toproduce the most compelling of 21st century in order to transition to electric vehicles and missionto accelerate and sustainable energy. This report focused on macro environment where consist ofPESTLE and SWOT of an organisation. There are including various types of strategic directionsfor a company and recommendations to get growth at suitable platform and strategies. Inaddition, develop strategic plan with specific objectives and tactics to define various strategies. TASK 1P1 Impact and influence of macro environment on TeslaA macro environment is the condition where major external and uncontrollable factorsthat impact an organization's decision making. As a result it affects to performance of business aswell as their strategies. There are including factors such as legal, political, social conditions,technological changes and natural forces. PESTLE analysis is a framework which is used by large organisation to evolute to thosefactors which can impact on the performance and growth of the organisation. These elementsavailable in an enterprises may leave negative impact on the growth of the company. In order toanalysis of all components related to macro environment conduct PESTLE analysis is beingconducted foe Tesla. Political Factor – There are analysing that which Government policies and regulationaffect to organisation performance. This would consist of political policy and stability as well astrade, fiscal and taxation policies too. For Tesla it is critical to take all of them into considerationso that their negative effect can be reduced. Strength – Tesla has the Strength of its financial performance with the help of incentivesfrom Government. New global trade agreements provide open opportunities to expandtheir business on international level (Paulus-Rohmer, Schatton and Bauernhansl, 2016) . 1
Weakness– If company can not follow all rules and regulation which is set by politicalparties so it will create problem to sustain market. Illustration 1: PESTLE Analysis, 2013(Source: PESTLE Analysis, 2013)Economical Factor – These factors include exchange rate, inflation, deflation andinterest rates influence to the economy. These are show impact on organisation performance andgrowth in negative and positive manner. In present time economic factors important for Teslabecause it can influence to various operation activities. Strength – In reference to Tesla identified Strength that they are decreasing costs ofbattery as well as renewable energy costs. Weakness– The company face issues of economic stability so raw material affect byinflation rate. As a result it will affect to manufacturing process and easily can not getraw material on time (Lloret, 2016) . Social Factor – There are focusing on social environment, customer taste and preference,social trends and culture. This helps to marketer to understand changing family demographics,attitude so it will affect to business entities of Tesla. The manager to prepare effective strategyafter analysis of social environment to reduce negative impact on company. 2
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