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Macro Environment and Competitive Forces in Business Strategy Table of Content

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Business Strategy Table of Content INTRODUCTION 3 TASK 1 3 P1 Applying appropriate frameworks analyse the impact and influence of the macro environment on a given organisation and its strategies 3 TASK 2 5 P2 Analyse the internal environment and capabilities of a given organisation using appropriate frameworks 5 TASK 3 8 P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector for an organisation 8 TASK 4 10 P4 Applying a range of theories, concepts and models, interpret

Macro Environment and Competitive Forces in Business Strategy Table of Content

   Added on 2020-10-05

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Macro Environment and Competitive Forces in Business Strategy Table of Content_1
Table of ContentINTRODUCTION........................................................................................................3TASK 1.......................................................................................................................3P1 Applying appropriate frameworks analyse the impact and influence of the macro environment on a given organisation and its strategies...............................................................3TASK 2.......................................................................................................................5P2 Analyse the internal environment and capabilities of a given organisation using appropriate frameworks...................................................................................................................................5TASK 3.......................................................................................................................8P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector for an organisation.............................................................................................................8TASK 4.....................................................................................................................10P4 Applying a range of theories, concepts and models, interpret and devise strategic planning for a given organisation..............................................................................................................10CONCLUSION..........................................................................................................11REFRENCES............................................................................................................13
Macro Environment and Competitive Forces in Business Strategy Table of Content_2
INTRODUCTIONBusiness strategy is refers to a process or technique that help an organization to developplans and strategies of appropriate as well as higher level in order to achieve goal and objectivesin effective manner. Through appropriate business strategies a company is able to attain variousadvantages which help in achieving goal and objectives such as competitive advancement,expansion of business operation, enhancement in financial status and customer base and so on(Alsudiri, Al-Karaghouli and Eldabi, 2013). Organization which is selected for this assignment isJohn Lewis Ltd. That is established by John Spedan Lewis in year 1929. They are mainlyoperating their business in retail industry and it is headquartered in Oxford Street, London,United Kingdom. They offer variety of product and services such as clothing, watches, jewellery,giftware, furniture, foods, cosmetics, beddings and many more. Respective report includes topicslike evaluation and analysis of marketplace in respect of micro and macro environment factors.Along with this it will include strategic plans which are used for evaluating environment. TASK 1P1 Applying appropriate frameworks analyse the impact and influence of the macro environmenton a given organisation and its strategiesFor conducting and running business in effective manner a company should analyze itsexternal factors which are affecting the respective company. John Lewis Ltd conducts PESTELanalysis for evaluating and analyzing its macro environment factors. Explanation of PESTEL ofwhich in context of John Lewis Ltd. is given below-Political: Many companies decide to enter in the United Kingdom market part ofEuropian Union. The market barrier in Europe is very less which makes it easy for thecompanies to enter into it, which seems as competitors for John Lewis Ltd. Due to thisthe UK government takes a decision to reduce the corporation tax from 30% to 28%which will help the companies in enhancing their profitability in the future (PESTELAnalysis of John Lewis, 2019). Also the companies will be able to conduct their businessoperations and functions in effective and appropriate manner. But according to therequirements the rules and regulations of the government changes which mean JohnLewis Ltd. may also have to develop new strategies accordingly.
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Economical: The economy of United Kingdom is dealing with recession due to whichsensitive situation occur for changing interest rates. In order to deal with these situationsthe companies of retail sectors should offer their products and services at low prices. Thissituation also influences the business of John Lewis Ltd., they also have to offer theirproducts at low prices and provide discounts also. Respective company very easilyattracts more customers with their pricing strategy but for other company managers it isvery difficult to change their strategies accordingly.Technological: John Lewis Ltd. offers internet shopping in order to minimize thewastage of paper and attract customers for shopping any time and at any place. Thecompany also use advance technology in order to manage their administrations andoperations effectively and efficiently (PESTEL Analysis of John Lewi, 2019). Adoptionof new technology makes the work easy and effective but at the same time it may becostly for the companies which affect their budget and other activities.Environmental: Many retail companies are taking initiatives to make the environmentclean. John Lewis Ltd. adopts new technologies and strategies for reducing their carbonfootprints also they use recyclable papers and energy to reduce pollution. By this thecompany is able to attract more customers by developing such products which are moreskin friendly and environment friendly but at the same time more money has to beinvested adopting these techniques.Legal: While operating in retail sector John Lewis Ltd. has to ensure all the legalizationrelated to the health and safety of the customers as well as employees. They should userenewable resources for manufacturing clothes (Chang 2016). Along with this theyshould also take care of their employees by ensuring their safety and proper equipments.By adopting the legal factors effectively John Lewis Ltd. can run its business effectivelyand efficiently but the regular changes in these factors affect the decision making of themanager..
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