Business Strategy Assignment - Jack &Jerry

   

Added on  2020-10-04

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BUSINESSSTRATEGY
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT...........................................................................................................................1TASK 2............................................................................................................................................12.1 Strategic positioning of enterprise........................................................................................12.2 Environmental audit of organisation.....................................................................................32.3 Importance of stakeholder analysis.......................................................................................42.4 New strategy for enterprise...................................................................................................4TASK 3............................................................................................................................................53.1 Alternative strategies.............................................................................................................53.2 Justification of strategy.........................................................................................................5TASK 4............................................................................................................................................64.1 Responsibility of personnel during strategy implementation................................................64.2 Resource required for implementation of strategy................................................................74.3 Contribution of SMART targets for achievement of strategy implementation.....................8CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10.......................................................................................................................................................11
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INTRODUCTIONBusiness strategy is a long term process or planning which helps the business owner inachieving the end results of firm. It is a specific management plan which helps in maximising theperformance of business (Astrachan, 2010). In absence of this, it becomes very complex forcompany to compete with its rivals and achieve the set goals. Activities and success of businessget affected by various factors that exist in the business environment some of which are internalwhile others are external. Business strategy helps in reviewing these factors and tries to make thebusiness performance more effective. As per the given case, Jack &Jerry has been chosen inpresent report which is one of the biggest manufacturers of automobiles. At present, companyserves its customers in more than 150 countries with high quality products. Present report isbased on the way in which strategic planning of company gets affected by its vision, mission andbusiness objectives. Along with this, various strategies and factors affecting the overall businessof Jack &Jerry are detailed under this report.TASK 1Covered in PPTTASK 22.1 Strategic positioning of enterpriseOrganisational audit is a process of adding values to the activities of enterprise andimprove the overall performance of organisation by evaluating it or by doing consultancy. Ithelps in knowing the various capabilities of firms including financial and infrastructure and thanmake appropriate strategies for achieving the end results. For doing this organisation can useSWOT because it is an effective tool for enterprise because it help firm in identifying its variousstrengths, weakness, opportunities and threats (Bharadwaj and et. al., 2013). SWOT ofVolkswagen can be understood by the following:Strengths: These are the unique characteristics of enterprise which make it different form itsrivals. Following are the main strengths of Volkswagen:Volkswagen offer a variety of products to its customers with high quality.Company use an appropriate and ethical method for performing its activities which helpsfirm in achieving smoothness in its business operations.Firm expand its activities in large number of areas.1
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One of the main strength of Volkswagen is that company has a string brand image in themarket.Quality and unique products of the company attract large number of customers.Company execute all its business operation in ethical way which help the firm in solvingits day to day conflicts.Innovative or unique, research and development department of the firm help inidentifying the changing needs and wants of the customers.Weakness: Following are the main weakness of Volkswagen:Large number of rivals of the firm is one of the biggest weakness of the Volkswagen.Parent brand of the company fails to gain that much effectiveness or public confidencewhich affect the sale of products of Volkswagen.Lack of competencies of current staff of the enterprise is also a weakness of the firmwhich affect the quality of firm's offering.Manpower of the company fails to meet up with the special requirement of the public andall this create a negative image of the company in mind of its stakeholders.Opportunities: Increasing scope of technology provide opportunity to the firm to expand its businessactivities and enhance the efficiency of its business operations.Now a days demands and wants of customers are changing at a fast speed which providean opportunity to firm to get the advantage of this by providing them the special featuresproducts.Innovative products help firm in attracting large number of customers.Threats:Increasing number of competitors is one of the main threat for Volkswagen.Case of Emission scandal negatively affect the positive brand image of company.Company right now facing a problem of following the rules and procedure set up by thegovernment.2.2 Environmental audit of organisationEnvironmental audit is a process of identification and evaluation of all factors exist in theexternal environment of business. All these factors and change happen in these factors affect theactivities and operations of enterprise in various ways (Campbell, Edgar and Stonehouse, 2011).2
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