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Business Strategy of Supermarket Aldi : Report

   

Added on  2020-07-22

21 Pages6210 Words46 Views
Business Strategy

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 (a) Extent to which ALDI’s mission, vision, goals, objectives and core competenciesinform strategic planning............................................................................................................11.2 Factors that ALDI will have to be considered when formulating strategic plans.................31.3 Techniques to develop strategic plans...................................................................................42.1 Organizational audit for ALDI and analysis of current strategic position............................52.2 Environmental audit for ALDI..............................................................................................72.3 Significance of stakeholder analysis for ALDI and its importance......................................82.4 Present new strategy for ALDI.............................................................................................8TASK 2............................................................................................................................................83.1 Identify a market and appropriateness of suitable strategy for ALDI...................................83.2 Justification of one strategy for market entry.......................................................................9TASK 3..........................................................................................................................................104.1 Roles and responsibilities of personnel manager involved in strategy implementation.....104.2 Resource required for implementation of strategy..............................................................114.3 Use of SMART targets........................................................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONBusiness strategy is an art and science for planning and designing effective schemes toachieve the objectives of an organization with effective use of essential resources. Basically,strategy is a word derived from Greek word which means “leading a team or army”. Therefore,this term is used in business for leading whole organization by allocating necessary resources toachieve the target of an organization (Acquaah, 2011). This report is all about actual position ofone of the major supermarket named ALDI by showing its branches across national boundaries.Along with this, they also have approximately 10000 stores in almost 18 countries to serve theforeign consumers. Apart from this, it also highlighted effective role of micro and macro factorsby conducting organizational audit with the help of accurate information or data. Therefore, mainmotive of this assignment is to present a new strategy for developing the enterprise ininternational market. At last, it also throws some light on effective schemes for entering into thenew market by considering relevant data, facts and figures. TASK 11.1 (a) Extent to which ALDI’s mission, vision, goals, objectives and core competencies informstrategic planningALDI is a supermarket famous for its grocery items across national borders for fulfillingthe needs of domestic and foreign clients by introducing fresh products. Basically, this companyis having its branches in approximately 18 countries with different motives and goals.Assessment of ALDI is mentioned as below:- Missions:- It shows short term target of an organization by implementing variousschemes and plans by satisfying the needs and wants of whole society as well as tryingto develop economy of a nation (Acquaah, 2013). Visions:- This factor of an enterprise highlight long term target by implementingeffective strategies with the use of necessary resources for generating maximum revenue.Goals and objectives: - Main motive of ALDI is to fulfil the basic needs of wholesociety by providing fresh grocery items. Therefore, they just want to make animpressive business strategy to run their organization for longer period of time byestablishing high goodwill in the marketplace. 1

Core competencies: - Due to emergence of advanced technology, there are number ofcompetitors like TESCO and Sainsbury which emerges for profit maximization byintroducing close substitutes with unique and different quality. (b) ALDI is developing rapidly due to emergence of advanced technology and equipment whichinfluence the growth of whole organization. While comparing ALDI with other supermarketslike TESCO, Sainsbury and ASDA, it grow in more fastest way due to its effective marketingstrategy by fulfilling the demand of overall society (Alsudiri, , Al-Karaghouli, and Eldabi,2013). According to data of Kantar world panel sales of ALDI is grew approximately 19.8% incoming 12 weeks to till 21 may 2017 whereas other supermarket for example TESCO,Sainsbury, ASDA etc. these company grew almost 1.6%. Therefore, this data shows the currentmarket position of ALDI by considering available information and evidences which is veryuseful for selected company to reform their present marketing strategy for more developmentand growth of organization. (Source:- Kantar World panel, 2017 )According to this data, actual market position of ALDI has been shown at internationalmarketplace by collecting necessary information for maximizing the market share of company.2Illustration 2: Market share of ALDI Illustration 1: Market share of ALDI

Business strategy is a term whose main motive is to define an impressive plans orschemes for an enterprise which includes accurate vision, mission, or core competencies of anassociation in order to perform all the activities in most appropriate way. According to........it hasbeen examined that these planning have a greater impact on a selection of strategy or appropriatescheme because success of designed schemes is fully depend upon this. Along with this overallcompany perform their business activities as per formulated strategy so that they can easily attainset objectives or targets with the help of appropriate tools or techniques. 1.2 Factors that ALDI will have to be considered when formulating strategic plansIt is not an easy task to make an effective strategy for large organization due to itscomplexity in nature which requires relevant information and data for the same. Therefore,essential factors must be considered during planning strategy for gaining the success of wholeenterprise. Thus, various necessary factors which must be considered are mentioned as below:- Internal factors: - While formulating strategies for the whole enterprise, it is essential toconsider all the existing micro factors due to its roles and responsibilities towardsdevelopment of ALDI. Various internal elements are stated as follows :- 1.Employees: -One of the indispensable resources from all available resourcesbecause every activities are controlled and regulated by labours only. In factsuccess of an enterprise is depend upon capability and talent of labours (Azar,2011).2.Other resources: - Land and building, plant and machinery, capital and all the rawmaterials which is used by company to convert input into output for fulfilling thedemand of desired customers come under the same. 3.Suppliers: - An organization must consider their supplier’s demand and capabilitieswhile distributing their products at marketplace. External factors: - It is indispensable to analyse all the macro factors due to its impacton decision making process of a company. Various external sources are described hereas under: 1.Political: - According to this factor, an organization needs to consider the rulesand regulations enacted by them while formulating effective plans and policies forattaining long and short term goals of company. 3

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