Environmental Audit for Volkswagen : Report

Added on - 22 Jul 2020

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BUSINESSSTRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT...........................................................................................................................1TASK 2............................................................................................................................................12.1 Identification of strategic position with assistance of organizational audit..........................12.2 Environmental audit for Volkswagen...................................................................................22.3 Measures related with stakeholders in preparing of strategies..............................................32.4 New strategy for Volkswagen...............................................................................................4TASK 3............................................................................................................................................53.1 Alternative strategies related to market entry limited growth and sustainability..................53.2 Selection of best strategy......................................................................................................6TASK 4............................................................................................................................................64.1 Roles and responsibilities of personnel in strategy implementation....................................64.2 Resources requirements for execution of new strategy for VWAG.....................................74.3 Evaluation of SMART targets in business strategy..............................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9Books & Journals........................................................................................................................9
INTRODUCTIONBusiness strategy is described as management of science and art which is related withcross function decisions in order to attain long terms goals and objectives. This is an importanttool in order to evaluate overall performance of business and design a ways where all their goalsand objectives can be achieved. Business strategy is described as the greatest level of managerialacts. These strategy are approved by higher level of authorities at work place. It is very useful inproviding direction to employees so they can do their performance in desired ways in order toachieve their overall targets (Astrachan, 2010). It helps in bringing stability at work place inorder to establish positive working environment. Strategy are very important element for everybusiness in order to increase their finance and achieve their designed long term goals.Volkswagen also uses different types of business strategy in order to ensure smooth running oftheir business activities and helps in gaining ling term profitability. If business faces any problemit can easily be resolved with the help of implementing effective strategy. The report containsstudy about various strategic planning and implementation of strategy at work place. Tools andtechniques which can be used for evaluation of strategy and last selection and implementation ofbest and effective strategy.TASK 1Covered in PPTTASK 22.1 Identification of strategic position with assistance of organizational auditEach business is focusing on making plans which helps them to evaluate those factors inenvironment which does not let them achieve success in their ventures. Internal audits are usefultools in order to analyse all difficulties which are faced by business in their ventures. If firmsfocuses on achievement of effectual plans and strategies then they can attain higher level ofsuccess in economy. Workers are given rights to monitor and keep record of all the operationswhich are performed by them in order to maintain healthy relations with employees. Marketingstrategies are adopted in order to achieve higher positions at market place and stakeholders whoare involved in business operations can achieve success in their ventures (Burlton, 2010).SWOT analyses are important tool in order to analyse internal and external factors whichare affecting their performance. In order to fight with all type of difficulties plans and strategiescan be formulated in order to attain success.1
STRENGTHThey are given chance in order to expand theiroverall business operations in economy atnational and international areas.They are able to gain higher market shares andprofitability ratios.They are achieving success in their ventures asthey have profitability and revenues areconstantly increasing (Campbell, Edgar andStonehouse, 2011).Operations of business can be expanded byadopting different type of social measures.WEAKNESSThey have left with old model of cars in largeamount as there is up-gradation in technologiesand people are not willing to buy them. Thisresults in descending their profitability.There pricing structures are policies aredisturbed to a greater level (Scholes, 2015).Plans and strategies should be developed inorder to gain strong positions at market places.OPPORTUNITIESThese business are having higher chances inorder to make their operations expand atnational and international areas.They can easily make entry into new segments.Changes can be implemented in manufacturingprocess by adopted new technologies todevelop new model of cars.THREATSThey are facing heavy loss in their profitabilityas they are having stock which is unsold.Plans should be made in order to developstrategies to analyse needs of customers anddevelop products accordingly (Cinquini andTenucci, 2010).2.2 Environmental audit for VolkswagenThere was problem faced by business in 2015 as the cars which were developed by themwere having issue in their engines as they were eliminating smoke in larger amount. This hasaffected natural environment and also health of humans. This problem was not identified byfirms as they were not aware of such type of issues nor they have done any test drive. Themangers became aware were there was decrease in sales ratios and people were makingcomplains about difficulties faced by them (Verbeke, 2013). There was need to resolve issues bydeveloping effective strategies in order to build positive image and increase probability and salesratios.2
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